Director of Marketing

KEY DUTIES/RESPONSIBILITIES:

• Supervise, schedule, recruit, and set strategy for the Marketing Department.
• Develop and execute annual marketing plan. Monitor competitive hotel actions and communicates findings.
• Develop and manage marketing budget with Director of Sales & Marketing.
• Manage marketing partnerships, property special events, and PR agency relationships.
• Oversee all marketing actions related to hotel outlets such as, bars, restaurants, meeting spaces, etc. and approve all property specific marketing actions prior to execution.
• Provide creative direction to develop concepts, copy and design for visual materials for promotions, web projects, Power Point presentations, invitations, printed collateral and internal communications.
• Work closely with Director of Sales & Marketing to supervise implementation (scheduling offer, development, production) of programs/promotions that impact revenue in various market segments including travel agents, groups/meetings and catering. Communicate new programs, promotions and results to stake holders including hotel ops, Sales, Revenue Management., etc.
• Support Sales Department in the development and delivery of marketing materials as requested.
• Oversee trade-show communication (ensuring booths reflect brand standards, updates as needed; send pre- and post- show communications, etc.)
• Ensure templates are created for all tactical actions
• Devise and implement social media engagement strategies, developing specific, targeted methods to generate awareness, engagement, and e-commerce conversion through social media and manage all related shoots.
• Nurture and promote WOM marketing and interactive “buzz” about the brand, by leveraging social media channels (primarily including but not exclusive to: Facebook, Instagram, Twitter, YouTube, etc.) and online travel-related communities to generate positive exposure.
• Support and analyze customer perception, new trends
• Works with local printing vendors to obtain production bids for printed collateral and special projects. Makes recommendations based on cost and capability.
• Provide regular reports to the DOSM, GM, and owners on ongoing marketing initiatives and campaign progress.
• Responsible for Monthly reporting of marketing efforts
• Generate and execute targeted e-mail campaigns to enhance guest customer relationship management (CRM) in both local and international markets.
• Plan, execute, manage, and approve all digital campaigns.
• Mange all areas of E-Commerce, updating Le Shop, managing inventory, shipments, and fulfillment.
• Project Management & Execution: Lead marketing initiatives from concept to completion, including presentations, photoshoots, campaigns, events, and special projects, ensuring deadlines are met.
• Team Leadership: Manage the marketing team, establish priorities, delegate responsibilities, and ensure projects are executed efficiently.
• Digital Marketing: Oversee SEO, SEM, paid advertising, website performance, digital campaigns, and conversion strategies, working closely with our digital agencies.
• Brand Partnerships: Identify, develop, negotiate, and execute partnerships with luxury brands, ensuring alignment with The Mark's positioning.
• Creative Production: Oversee photography, video production, marketing collateral, presentations, and creative assets while maintaining brand consistency.
• Performance & Budget Management: Establish KPIs, monitor campaign performance, evaluate ROI, and manage marketing budgets.
• Hotel Outlets & Spa Marketing: Develop and oversee marketing strategies for The Mark Restaurant by Jean-Georges, Caviar Kaspia, and The Mark Wellness and Longevity Spa by Augustinus Bader, including partnerships, PR initiatives, social media, and promotional campaigns.
• Marketing Calendar & Coordination: Manage a comprehensive marketing calendar across all hotel departments, ensuring alignment between Sales, Revenue Management, Food & Beverage, Spa, and external agencies.

QUALIFICATIONS & EDUCATION

• Bachelor's degree from four-year college or university; a focus area of study in Marketing or Communications is strongly preferred but not required.
• 2+ years marketing experience in a hotel property.  Luxury experience with brands such as Aman, Dorchester Collection, Four Seasons, Mandarin Oriental, or others preferred. Luxury fashion, lifestyle or public relations experience also considered.
• Astutely familiar with all pillars of an integrated digital marketing plan, including but not exclusive to: social media, e-mail marketing, lead gen, paid and organic search marketing, display advertising, CRM, location-based marketing, content marketing and PPC, SEO and SEM optimization, performance marketing.
• The ideal candidate will have an established network of contacts in the luxury industry, including PR and brand partnerships.
• General knowledge and experience in marketing and promotion with a desire and willingness to learn all phases of marketing: strategy, advertising, sales promotion, production and public relations.
• Possesses exceptional presentation and writing skills, including both creative and search-oriented copywriting for web.
• Strong, positive and energized professional presence
• Self-motivated, expert problem solver, and collaborative, abstract thinker who requires minimal supervision in a fast-moving, fluid work environment.
• Computer: requirements: Microsoft Word, Excel, Outlook, PowerPoint, Nice to have: Internet HTML, Photoshop, InDesign