Marketing and Communications Manager (12 Month Contract)

Temporary Full-Time

Find Your Shangri-La in Shangri-La.

Shangri-La has been creating joyful moments through heartfelt hospitality since 1971 – and that spirit continues to guide us today.
As we look ahead to new horizons, we invite you to be part of our growing Shangri-La family and make a meaningful impact in the world – through joy, shared purpose, and our Asian art of hosting.

Located in the heart of the city, Shangri-La Toronto is an elegant sanctuary, nestled between the bustling business and entertainment districts. With the city’s best shopping, sports, live theatre, and cultural venues in proximity, guests enjoy unparalleled access to Toronto's vibrant offerings. 

Shangri-La Toronto

As a Service Manager – Marketing and Communications Manager, with creativity, dedication, and an emotional sense of true hospitality, the Marketing & Communications Manager supports, assists, and operates under the guidance of the Director of Marketing & Communications (DOMC) to plan, coordinate, and execute all marketing and communications initiatives. This role ensures adherence to established policies while maintaining the prestigious image of Shangri-La Toronto, enhancing brand visibility, and driving guest engagement.

Key Responsibilities:

• Demonstrates integrity and provides a 5-star experience to guests.
• Sets a positive example for colleagues, embodying Shangri-La hospitality from the heart.
• Assists in developing, coordinating, and executing all marketing and communications strategies.
• Collaborates with the Director of Marketing and Communications (DOMC) to create integrated marketing campaigns aligned with brand strategy and target audience expectations.
• Continuously adapts marketing plans with guidance from the DOMC to meet monthly, quarterly, and annual goals.
• Supports in organizing and leading promotional activities in collaboration with various departments to achieve objectives.
• Oversees the creation of marketing materials such as menus, flyers, print advertisements, and digital banners.
• Assists in maintaining brand consistency across all hotel collateral through design and copywriting.
• Plans and executes photoshoots to regularly update the hotel’s image and video library.
• Drafts press releases and internal guest communications.
• Manages media inquiries and maintains an up-to-date media database.
• Assists in developing relationships with international and local media to maximize coverage.
• Supports the DOMC in crisis communication efforts, ensuring professionalism and efficiency.
• Manages relationships with influencers and brand ambassadors to elevate the hotel’s online presence.
• Collaborates in planning and promoting on-property events to ensure brand alignment.
• Works closely to coordinate with external agencies on digital advertising, social media content, and media plans.
• Assists in leading content creation and curation for social media platforms to drive engagement.
• Updates digital touchpoints, including the website and in-hotel displays (elevators, guestroom TVs).
• Ensures all communications align with Shangri-La’s brand identity and manifesto.
• Prepares analytics, reports, and competitive analysis to support the DOMC’s strategic planning.
• Collaborates and assists with presentations and data insights to refine strategies.
• Builds strong relationships across departments to ensure alignment with marketing objectives.
• Maintains active communication with corporate teams, external partners, and the Guest Experience team to incorporate feedback and enhance loyalty.
• Assists in maintaining a comprehensive repository of hotel information, including Media Kits, Executive Bios, Fact Sheets, and digital assets.
• Supports with copywriting and editing materials such as menus, signage, and guest amenity cards.
• Actively supports Shangri-La’s ESG (Environmental, Social, and Governance) initiatives.
• Promotes community engagement projects with input, emphasizing sustainability and corporate social responsibility.
• Ensures compliance with ISO 14001 standards and the hotel’s Environmental Management System (EMS)
• Upholds the highest standards of professionalism, ethics, and conduct under the example set by the DOMC.
• Adheres to the hotel’s dress code, grooming standards, and business etiquette.
• Attends training programs and contributes to special projects as assigned by the DOMC.

About you:

• Three to five years previous experience in Marketing & Communications.
• Oral and written fluency in English.
• Degree in Communications, Marketing, or Public Relations.
• Proficiency in Adobe Illustrator, Photoshop, and InDesign is essential.
• Experience with social media analytics, media monitoring platforms, and influencer marketing platforms.
• Knowledge of video editing tools an asset.
• Must be eligible to work in Canada.

Why Join Us

• A workplace that values your passion and supports self-realization and personal growth.
• Structured learning and development pathways with real opportunities to advance your professional craft and leadership skills.
• Competitive benefits, recognition programs, and colleague stay/travel perks that reward your contribution and dedication.
• Teams that promote inclusion and respect, value diversity, and foster a secure environment where everyone can thrive.

We are an equal opportunity employer. Applications from all qualified candidates are welcomed. All information provided by applicants will be treated in and used only for recruitment purposes.
We appreciate your interest in joining us. Please note that only successful candidates will be contacted.

Shangri-La, Toronto is compliant with its obligations under the Accessibility for Ontarians with Disabilities Act, 2005, and will provide reasonable accommodation in the application and interview process for this position upon request