Area Director of Sales
Full-Time
Onsite Position
Townplace Suites West Lafayette
West Lafayette, IN
Posted April 9, 2026 by Ascent Hospitality
Drive Revenue. Lead Strategy. Make an Impact as an Area Director of Sales – West Lafayette, IN
Compensation: $50,000 to $60,000 per year plus bonus
Perks: Career Growth & Job Security, Bonus Potential, PTO , Health Insurance Options, 401K with Matching Funds and a Great Company Culture
Area Director of Sales – TownePlace Suites & Home2 Suites | West Lafayette, IN
At Ascent Hospitality Management, we’re more than a hotel management company—we’re a people-first organization built on strong values, collaboration, and growth. As we continue to expand, we’re looking for passionate leaders who are ready to make an impact, drive results, and grow with us.
We’re seeking a dynamic and results-driven Area Director of Sales to lead revenue strategy and sales efforts for our TownePlace Suites and Home2 Suites in West Lafayette, IN—two strong, extended-stay brands in a growing market.
The Opportunity:
This is a high-impact leadership role responsible for driving revenue growth, market share, and brand positioning across both properties. You’ll lead proactive and reactive sales efforts, build strong client relationships, and collaborate closely with hotel leadership to maximize performance.
If you’re a strategic thinker with a passion for sales, relationship-building, and delivering results—this is your opportunity to shine.
What You’ll Do
- Develop and execute strategic sales plans to drive occupancy, ADR, and RevPAR
- Identify and pursue new business opportunities across corporate, group, and extended-stay segments
- Manage and grow key accounts while building new client relationships
- Lead proactive sales efforts including outside sales calls, networking, and community engagement
- Collaborate with General Managers to align sales strategies with operational goals
- Analyze market trends, competitor performance, and demand generators
- Manage RFP processes and ensure strong brand representation
- Utilize systems such as Marriott/ Hilton sales platforms, CRM tools, and reporting systems
- Track and report on sales performance, forecasting, and pipeline activity
- Represent both hotels in the local market and at industry events
What We’re Looking For
- Proven experience in hotel sales leadership (Director of Sales or Area Sales role preferred)
- Experience with extended-stay brands (Marriott or Hilton preferred)
- Strong track record of driving revenue growth and market share
- Excellent relationship-building, negotiation, and communication skills
- Strategic mindset with strong analytical and problem-solving abilities
- Ability to manage multiple priorities across two properties
- Self-motivated, results-oriented, and highly organized
- Knowledge of local West Lafayette / Purdue University market is a plus
What We Offer
💰 Competitive Base Salary + Bonus Potential
📈 Career Growth Opportunities within a growing portfolio
🏥 Health, Dental & Vision Insurance
💼 401(k) with Company Match
🌴 Paid Time Off (PTO)
🤝 A collaborative, people-first culture
Why Join Ascent Hospitality Management?
At Ascent, you won’t just manage sales—you’ll shape strategy, influence results, and be part of a company that truly values its people. We empower our leaders to take ownership, think creatively, and drive success.
If you’re ready to elevate your sales leadership career and make a measurable impact, we’d love to connect.
Apply today and grow with Ascent Hospitality Management.
Townplace Suites West Lafayette
About the company
At Ascent Hospitality, our mission is to deliver distinguished hospitality to our guests and team members. While the concepts of our luxury, upscale and mid-scale brands are tailored to the needs of today's business and leisure travelers, Ascent Hospitality focuses on delivering an exceptional experience and long-lasting memories as featured in our unique, one of a kind boutique hotels, all with their own personalities.
About the management team
We began as a small family business and evolved into a place where passionate people thrive. Although our properties represent a diverse range with unique character, culture and personality, the most important company assets are the team members who strive day in and day out to exceed the expectations of each and every guest.
The Ascent Hospitality Management Team brings a wealth of experience and expertise to the table, combining years of industry knowledge with a deep understanding of market trends and operational efficiency. Their leadership is characterized by a strong commitment to excellence, innovation, and guest satisfaction. With a proven track record in driving growth and enhancing brand value, the team is well-equipped to navigate the complexities of the hospitality sector, ensuring continued success and a superior experience for guests and stakeholders alike.
| Address | 1750 Sachem Boulevard, West Lafayette, IN 47906 |
|---|---|
| Property Type | Extended Stay |
| # Jobs | 1 |
About Ascent Hospitality
Company Profile
Ascent Hospitality is a vertically integrated hotel development and management company. Our current portfolio consists of over 40 Select Service, and Full Service Hotels comprising over 3000 luxurious rooms in major leisure, business, and convention markets across the United States.
Ascent Hospitality’s Corporate Headquarters is currently located in Buford, Georgia. We have the necessary Corporate structure and proven resource capability developing and operating Hotels all across the United States.
Ascent Hospitality’s development and management expertise covers the full spectrum of hospitality from limited service, extended-stay, historic-boutique to full-service hotels.
- Hotel Development and Construction Management
- Hotel and Restaurant Operations
- Accounting Services
- Hotel Renovation Projects
- Human Resource Management
- Internet Distribution and eMarketing
- Sales & Marketing
- Revenue Management