Marketing Manager

Tiempo Completo

Marketing Manager

Overview:

Omni Hotels & Resorts isseeking a creative and experienced Marketing Manager who will be responsible for developing marketing content in print and digital assets as well as organizing, planning and overseeing the execution of events, activities and programs hotel-wide including but not limited to: Guest activities, year-round special events, seasonal festivals and celebrations, hotel sponsored promotions and media events. 

Responsibilities:

• Support execution of the comprehensive and strategic marketing plan that supports the hotel's business goals and the customer journey (spanning group, leisure, local, and the businesstraveler).

• Ensure the cohesive storytelling of the resort’s offerings, experiences and unique positioning are pulled through across all sales and marketing touchpoints to consumers.

• Support execution of an annual marketing plan; update the plan quarterly/monthly based on businessneed. Ensure the plan drives awareness and demand across customer segments, in both a pre-opening and operating environment.

• This holistic plan will include B2C and B2B marketing, publicrelationsand digital channels to drive awareness/buzz, revenue and generate meeting and catering leads across owned and influenced channels (or platforms).

• This position is accountable for the creation,planningand performance of all media.

• Collaborate closely with the Director of Sales and Marketing and other department personnel to execute a calendar (content, promotional, programming/activations).

• Work closely on the annual budget/planning process for the upcoming year. Work within the designated marketing budget, including forecasting andreconciling ofexpenses, and support annual marketing budget planning based on ROI from initiatives executed.

• Collaborate with director of resort marketing on budget execution, social media content calendar, advertisingfulfillmentand creative direction over the course of the year.

• Spearhead social media engagement for the Omni Louisville channels, ensuring compliance and collaboration with appropriate stakeholders.

• Leverage the corporate brand,marketingand digital and CRM/Loyalty team for maximum efficiency. Support local traditional and social media influencer relationships, including co-hosting media events and coordinatinglogisticsacross the PGA Frisco campus with key applicable partners.

• Foster strongrelationship with public/private partner entities, to capitalize on brand synergies and ensure marketing and communications are in alignment.

• Support marketing reporting to measure KPIs for marketing strategies, campaigns and tacticson a monthly basis, and quarterly and annual deep dive. Proactivelyidentifyareas for refinement/optimization, based on business needs and results.

• Oversee the creation and distribution of all hotel photography and videography, to ensure that assets are on-brand and support the ultimate businessobjectives.

• Collaborate with department heads to ensure that visual assets are curated and socialized across cross-functional teams.

• Supportrelationshipswith agencypartners,directly or indirectly.

• Stayappraisedof marketing best practices and make recommendationstherein. Understand and know the competitive landscape across B2B and B2C segments.

Qualifications:

• Degree in public relations or marketing, or similar

• 3-5 years’ experience in resort marketing with responsibility over marketing, digital and communications and ownership over strategy,executionand results

• Experience managing social media content creation, graphic design, public relations, marketingplanningand execution.

• Robust creative skills with the ability to balancestrong communicationskills (written, verbal, proofreading).

• Preferred skills:

• Previoushotel experience ideal – upper-upscale/luxury resort marketing a plus

• Strong understanding of social media trends and management, as well as content gathering.

• Experience in creative development and robust organizational skills with a strong capacity tothink outside the box.