The mission of Discover Central Massachusetts is to market Central Massachusetts as a competitive destination for travel and tourism; as well as conventions, meetings, and events.  Worcester, which is located in the center of the region, is the state’s second-largest city, and the second-largest city in New England. 

 The vision of Discover Central Massachusetts is to establish Central Massachusetts as a destination that visitors recommend to friends and family; meeting and event planners prefer as a location for their events; residents are proud of; and investors seek out for development opportunities.