The hospitality industry thrives on delivering exceptional guest experiences—but behind every booked room, buzzing event, and full restaurant is a skilled sales and marketing team driving growth, awareness, and revenue.

If you’re considering a career in hospitality, sales and marketing roles offer diverse opportunities to blend business strategy, creativity, and people skills. Whether you’re starting out or seeking advancement, here’s a breakdown of key career paths and job titles in this dynamic sector.

1. Sales Coordinator

Best for: Entry-level professionals or career switchers
Sales coordinators support the sales team with administrative tasks, client communication, and event coordination. It’s a great starting point for understanding hotel operations and client service.

Typical responsibilities:

• Prepare proposals and contracts
• Manage CRM systems
• Assist with site tours and client follow-ups

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2. Catering Sales Manager

Best for: Professionals with strong interpersonal and organizational skills
This role focuses on selling and coordinating group events—like weddings, conferences, and banquets. It’s perfect for those who love event planning and client interaction.

Typical responsibilities:

• Secure group bookings and events
• Coordinate with F&B and banquet teams
• Manage event logistics and client satisfaction

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3. Group Sales Manager

Best for: Those with hospitality sales experience
Group sales managers target corporate, travel, and leisure groups to increase bookings and revenue. This role involves networking, strategic selling, and maintaining client relationships.

Typical responsibilities:

• Develop group business strategies
• Attend trade shows and industry events
• Collaborate with revenue management teams

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4. Director of Sales

Best for: Experienced leaders ready to manage sales teams
This senior-level position oversees the entire sales function, from strategy to performance tracking. Directors of Sales align sales goals with overall business objectives.

Typical responsibilities:

• Lead and coach the sales team
• Set sales targets and forecasts
• Analyze performance metrics and market trends

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5. Marketing Manager

Best for: Creative professionals with digital savvy
Marketing managers develop and execute strategies to promote the hotel or resort brand, drive bookings, and enhance reputation. It’s ideal for those who enjoy storytelling, branding, and data analytics.

Typical responsibilities:

• Oversee social media and digital campaigns
• Manage email marketing and promotions
• Collaborate with design and PR teams

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6. Revenue Manager

Best for: Analytical thinkers with a business mindset
Though not always labeled as marketing, revenue managers play a crucial role in pricing strategy and forecasting. They analyze demand trends to maximize profit across rooms, events, and packages.

Typical responsibilities:

• Set dynamic pricing strategies
• Forecast occupancy and revenue
• Optimize distribution channels (e.g., OTAs, direct bookings)

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7. Director of Sales & Marketing

Best for: Seasoned professionals with cross-functional experience
This role combines leadership over both sales and marketing, ensuring the hotel’s brand is well-positioned and that all revenue-generating strategies align. It’s a strategic, high-impact position.

Typical responsibilities:

• Oversee the sales, marketing, and revenue teams
• Develop long-term business development plans
• Build brand awareness and market share

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Final Thoughts

Sales and marketing careers in hospitality offer exciting opportunities to make a direct impact on business performance. Whether you’re passionate about guest experiences, branding, analytics, or events, there’s a niche for you.

By developing a mix of strategic thinking, communication skills, and industry knowledge, you can build a rewarding career that supports the vibrant world of travel and hospitality.