General Manager

Full-Time

THE OPPORTUNITY

This isn’t a typical GM role—it’s a chance to lead a property that’s been transformed from underperforming to thriving and take it to the next level. Embassy Suites Winston-Salem has already proven what’s possible under strong leadership and the right systems. Now we need a visionary GM who’s energized by momentum, empowered by culture, and ready to cement this property as a market leader.

Scarlett Hotel Group built this company on one core principle: invest in people first, and the properties will flourish. At ES Winston-Salem, you’ll experience that philosophy in action. You’re not walking into a broken property—you’re inheriting one that works. Your challenge: take it higher.

ABOUT THE PROPERTY

Embassy Suites Winston-Salem is a 146-room all-suite property featuring a thriving food and beverage operation and strong meeting and event capabilities. Every suite includes a separate living area and bedroom—a format that commands premium positioning in the market.

PRIMARY RESPONSIBILITIES

Strategic Leadership & Operational Excellence

•Set and execute the strategic vision for continued growth and market leadership

•Lead a talented team that’s already proven they can execute at a high level

•Manage the full property P&L with accountability for revenue, profitability, and operational metrics

•Ensure consistent delivery of brand excellence and exceed guest expectations

•Champion a culture of accountability, continuous improvement, and team development

Revenue Optimization & Financial Performance

•Work with Revenue Manager to capitalize on market opportunities and optimize pricing strategies

•Manage P&L with focus on sustainable profitability and growth

•Monitor KPIs; use data to drive decisions and identify revenue opportunities

•Control costs strategically without compromising guest experience or team morale

•Prepare accurate financial reporting and forecasting

Food & Beverage Leadership

•Oversee all F&B operations including restaurant, bar, room service, catering, and banquets

•Drive F&B revenue growth through menu optimization, pricing strategy, and operational efficiency

•Lead F&B team to deliver exceptional guest experiences and service standards

•Manage F&B P&L with focus on margins, food costs, and labor optimization

•Ensure food safety, health code compliance, and sanitation standards

•Develop and execute F&B marketing initiatives and catering sales strategy

•Mentor F&B management team; develop future leaders

Leading & Developing People

•Build on the strong foundation of team talent already in place

•Invest in your team’s development—this is what SHG does

•Create a workplace culture where people want to show up and do their best work

•Recruit and retain top talent; develop the next generation of leaders

•Mentor and coach your direct reports

Guest Experience & Brand Excellence

•Own the guest experience from booking to departure

•Respond to feedback actively and drive guest satisfaction metrics

•Lead initiatives that build customer loyalty

•Maintain brand compliance while adding your leadership signature

Sales, Marketing & Market Presence

•Lead sales efforts to grow group, corporate, and direct bookings

•Build relationships with key accounts and community leaders

•Execute marketing initiatives with brand and corporate teams

•Position yourself and the property as market leaders

Systems, Compliance & Risk Management

•Maintain mastery of all hotel systems (PMS, revenue management, accounting, etc.)

•Ensure regulatory compliance (ADA, health codes, safety, labor laws)

•Manage vendor relationships and contracts

•Maintain accurate documentation and reporting

REQUIRED QUALIFICATIONS

•5+ years of hotel management experience, with at least 2 years as General Manager 

•Proven expertise managing F&B operations (restaurant, bar, catering, room service)

•Strong track record of P&L management, F&B cost control, and revenue optimization

•Advanced knowledge of food costs, labor management, menu engineering, and F&B profitability

•Expert-level knowledge of all hotel operations (front office, housekeeping, maintenance, sales, marketing)

•Strong financial acumen with ability to budget, forecast, and analyze KPIs

•PMS proficiency (Hilton PEP or similar systems)

•Demonstrated leadership excellence with ability to attract, develop, and retain talent

•Problem-solving mentality with bias toward action and continuous improvement

•Excellent communication skills at all levels

•Commitment to guest satisfaction and operational quality

•Flexibility to work varied schedules including evenings, weekends, and holidays

•Valid driver’s license and reliable transportation

PREFERRED QUALIFICATIONS

•Prior GM experience with Hilton or other premium brands

•Experience managing through a turnaround or repositioning

•Strong background in F&B management or F&B Director/Manager role

•Revenue Management Certification (CRM, CRME)

•Multi-property or regional leadership experience

•Hospitality degree or equivalent professional training

•Familiarity with PEP PMS or similar platforms

•ServSafe Certification or equivalent food safety certification

WHY SCARLETT HOTEL GROUP

You’ll Lead a Thriving PropertyES Winston-Salem has already proven what’s possible. Your job is to innovate and scale what’s working, not fix what’s broken.

You’ll Work for a Company That Actually Invests in People. Scarlett University is a real commitment to developing you as a leader. Your Regional Vice President coaches and mentors, removes barriers, and invests in the next generation of executives.

You’ll Have Autonomy with SupportYou run your property with real decision-making power. You also have access to the collective intelligence of 20+ properties, best practices across all brands, and a corporate team dedicated to your success.

You’ll Be Part of a Leadership Culture. SHG leaders get promoted because they built something great. Your Regional VP, peer GMs, and corporate team are all invested in seeing you succeed.

You’ll Have a Clear Path ForwardTalent gets developed from within. Regional leadership, multi-property oversight, and corporate roles open up for performers who deliver results.

WHAT YOU’LL RECEIVE

Compensation & Benefits

•Competitive salary (commensurate with experience)

•Performance-based bonus tied to property metrics

•Comprehensive health insurance (medical, dental, vision)

•401(k) with company match

•Generous PTO policy

•Employee discounts across SHG portfolio

•Professional development and training budget

Professional Development

•Access to Scarlett University—comprehensive leadership development program

•Executive mentorship with RVP and senior leaders

•Professional coaching and one-on-one leadership development

•Industry conferences and summits

•Peer learning with other top GMs across the portfolio

Culture & Environment

•Autonomy balanced with strategic support

•Access to best practices across the entire portfolio

•Inclusive, respectful culture where your voice matters

ABOUT SCARLETT HOTEL GROUP

Scarlett Hotel Group operates 20+ properties across Marriott, Hilton, and IHG brands. We’re known for operational excellence, guest satisfaction, and developing exceptional leaders. We invest in people, build strong cultures, and the rest follows.