Marketing Coordinator

Full-Time

MarketingCoordinator

Overview:

Reporting and under the guidance of the Director of Marketing, the Social Marketing Coordinator will lead the social media strategy for Omni Dallas Hotel, supporting the marketing team across key initiatives. This role focuses on driving awareness and audience engagement through strategic, creative storytelling across all social platforms.  The ideal candidate willpossessa deep understanding of the Omni customer and leverage audience insights and performance metrics tooptimizecontent and support key businessobjectives. Core responsibilities include overseeing non-branded photo and video content production, setting creative standards and managing influencer partnership and execution, as well as driving the hotel’s organic social media efforts.  In addition, the Social Marketing Coordinator will support the hotel’s integrated strategy through our earned,ownedand paid media along with brand strategies and experiences. 

Responsibilities:

• Support the Director of Marketing in executing integrated marketing campaigns and hotel-wide initiatives
• Develop, plan, and execute creative storytelling concepts that support hotel experiences, rooftop programming, dining outlets, ASU partnerships, local activations, and seasonal campaigns
• Maintain and execute the social media content calendar across Facebook, Instagram, and LinkedIn to increase audience engagement and brand awareness
• Capture and create non-branded photo and video content across hotel experiences, rooftop activations, food and beverage programming, university-related events, and community partnerships
• Assist with on-property coverage of activations including ASU events, game days, graduation weekends, rooftop experiences, culinary programming, and local partnerships
• Monitor and respond to guest engagement across Facebook, Instagram, and LinkedIn in alignment with Omni brand standards
• Evaluate influencer, partnership, and promotional opportunities that align with the hotel’s audience and positioning
• Maintain and organize marketing assets including photography, video, creative files, and press materials
• Assist with graphic design updates and creative development using brand-approved templates and tools such as Canva
• Coordinate vendors including photographers, videographers, graphic designers, media partners, and digital agencies
• Assist with monthly invoice processing to ensure timely and accurate vendor payment
• Coordinate recurring marketing meetings with hotel stakeholders including food and beverage, operations, sales, and catering teams
• Maintain current and accurate information on OmniHotels.com, CVB websites, partner sites, and third-party platforms including hotel details, offers, dining information, and promotional materials
• Coordinate with Omni corporate marketing, digital, and PR teams on seasonal campaigns, partnerships, and hotel initiatives
• Support email marketing deployment, website updates, and digital campaign execution
• Assist with reporting and performance tracking for social media, campaigns, and hotel activations

Qualifications:

• College degree or equivalent experience in marketing, communications, or hospitality marketing preferred
• Previous experience in hospitality, lifestyle, university, or urban hotel marketing preferred
• Strong written and verbal communication skills
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
• Experience with social media management and content creation across Facebook, Instagram, and LinkedIn
• Experience capturing photo and video content for social media and digital marketing use
• Familiarity with Canva, Adobe Creative Suite, or similar creative tools preferred
• Working knowledge of digital marketing platforms, email marketing, and website content management
• Ability to work collaboratively across departments in a fast-paced hotel environment
• Flexible schedule with the ability to support evening, weekend, and holiday activations as needed