Associate Director of Sales

Full-Time

Associate Director of Sales

Overview:

The purpose of this role is toassistthe Director of Sales and Marketing in implementing the strategies and tactics designed to maximize group revenue. Successful results are reflective in exceeding budgeted revenues and annual performance goals.  This individual will work in collaboration with the Director of Sales and Marketing in creating a highly energized direct sales culture.  Success isdeterminedbyimprovement in the hotel’s group revenue performance as compared to that of its defined competitors.

Responsibilities:

• Assist the Director of Sales and Marketing in directing, controlling, and implementing strategies and activities to generate and maximize overall revenue, through sales, promotion, accountmanagementand business evaluation.
• Maintain emphasis on exceeding established group rate and occupancy guidelines.
• Assist Director of Sales and Marketing in developing,maintaining, and implementing strategies/ action plans to generaterevenuefor the hotel.
• Stimulate productivity of all sales staff through guidance, development, and support.
• Ensures there is a proactive selling environment in the sales office and that weekly prospecting/solicitation goals are met or exceeded.
• Owns and activelysolicitskey accounts to generate direct sales.
• MaintainSalesTeam’s focus on a Proactive Solicitation environment.
• Monitors group sales team deployment and ensuresappropriate alignmentto maximize revenue for the hotel.
• Ensure that all administrative procedures are in place andfunctioneffectively.
• Ensure that all required reports are completed ona timelybasis.
• Promote high visibility ofhotelsthrough active involvement in industry associations and trade shows.
• Ensure a challenging and exciting environment to encourage full career development and personal growth.
• Support and promote allcorporateprograms to increase customer awareness of Omni Hotels and ensure that the customer receives theappropriate benefitsof each program.
• Effectivelymaintainaccounts to achieve businessobjectives.
• Knowledgeable about the hotel’s top/repeat customers (i.e.., Group, BT). Has a business relationship, either directly or through his/her sales team, with these customers.
• Identifyand stay abreast of industry trends to provide leadership and educationregardingthe Leisure Segment.
• Work closely with DOSMs to effectively communicatenew trendsand develop strategies to increase revenue.
• Responsible for management of customer decisions and the relationship process.
• Responsible for directing and leading activities through internal and external resources.
• Define and improve customer value proposition by assessing the competitive area as it relates tosegment.
• Work closely with all levels of the organization to resolve complex issues orconcerns,communicating in aclearconcise manner.
• Administer weekly 1:1 with each Sales Manager.
• Exceed monthly room night productiongoaland hotel budget.
• Conduct monthly department meetings.
• Champion the Omni / Power of One culture.

Qualifications:

• This position requireddemonstratedexcellence in group sales through tenured experience. Minimum 5 years of group sales experience in a senior sales or national account management role.
• Collegedegree is preferred.
• Must be a self-starting team player that contributes positive energy.
• Strong interpersonal skills and the ability to work in ateam-orientedenvironment.
• Excellent ability to conduct group presentations, written and oral
• Strong business planning, accountplanningand budget management skills.
• Demonstrated ability to be creative to develop strategies that will drive revenue.
• Demonstrated ability to tie strategies and planned actions to results.
• Strong financial/statistical analysis and business case development skills.
• Strong understanding andexpertisein the sales process.
• Extensive experience with account management.
• Proficient in use of Excel, Word, PowerPoint.