Marketing Specialist

Full-Time

Content Strategy & Creation

• Lead content creation strategy including development of SOPs for social media production

• Oversee photography and drone content capture to support social, digital, and campaign needs

• Ensure consistent, high-quality visual storytelling aligned with Omni brand standards

• Utilize tools such as Canva to develop compelling, on-brand creative assets

Social Media Management & Optimization

• Own and manage the social media shared outlet calendar, ensuring alignment across resort outlets (golf, spa, dining, weddings, events)

• Manage andoptimizeLinktree to improve conversion paths and user experience

• Oversee UTM tracking implementation to measure campaign effectiveness and traffic sources

• UtilizeBrandwatch for social listening, trend analysis, and performance insights

Influencer Marketing

• Lead influencer strategy including identification, vetting, contracting, and executio

• Manage influencer relationships, deliverables, and campaign timelines

• Track, report, andoptimizeinfluencer performance, including ROI and monetization opportunities

Paid Digital Marketing

• Develop and execute paid social campaigns, including:

• Trick Rider campaigns (Facebook & OpenTable integration

• Wedding campaigns (Pinterest focus)

• Monitor campaign performance,optimizetargeting and creative, and manage budgets to maximize ROI

Analytics & Reportin

• Own social media and digital marketing reporting, delivering actionable insights and recommendation

• Track KPIs across campaigns, social platforms, influencer efforts, and paid media

• Leverage reporting tools and dashboards to evaluate performance and inform future strategies

Training & Team Development

• Provide mentorship, training, and ongoing development for Marketing Coordinator

• Lead digital marketing training sessions, including use of PMG assets, campaign reporting, and best practice

• Establish clear processes and documentation to support team efficiency and consistency