General Manager

Full-Time

Overview
East Coast Hospitality Group LLC is actively seeking a dynamic and experienced General Manager to shape and optimize our hotel’s operations landscape. Situated In Jacksonville, NC. As part of the Hilton Group, the hotel delivers distinctive experiences that celebrate individuality, creativity, and local flavor. Grounded in radical honesty and transparency principles, our company culture encourages the open sharing of information, fostering an environment where every stakeholder's input is valued.

Position Summary
The General Manager is the senior leader accountable for the overall performance, culture, and brand execution of the Aztec Hotel. This role owns the full P&L, guest experience, team engagement, and asset stewardship—balancing Hilton Brand expectations with disciplined hotel operations. The GM sets the vision, drives results, and ensures the hotel operates as a flagship asset. This is not a desk role. The General Manager is visible, decisive, data-driven, and deeply engaged with guests, associates, ownership, and brand partners.

Key Responsibilities

Leadership, Strategy & Culture

• Set and execute the hotel’s strategic plan aligned with ownership objectives, market conditions, and Hilton brand standards.
• Build a strong leadership bench across all departments through coaching, accountability, and succession planning.
• Establish a performance-driven, guest-first culture rooted in transparency, trust, and high standards.
• Lead daily stand-ups, weekly executive meetings, and monthly business reviews with clarity and follow-through.

Financial Performance & Asset Management

• Own the hotel’s full P&L, including Rooms, F&B, Banquets, and Ancillary revenue streams.
• Develop and manage annual budgets, rolling forecasts, and capital plans.
• Drive GOP growth, expense discipline, labor optimization, and margin improvement without sacrificing guest experience.
• Partner with ownership on capital projects, ROI justification, and long-term asset value preservation.

Guest Experience & Brand Execution

• Ensure delivery of a distinctive, locally inspired Tribute Portfolio experience while meeting Marriott operating standards.
• Monitor guest satisfaction scores, online reputation, and brand audits—taking swift corrective action where gaps exist.
• Lead guest recovery for escalated issues and ensure root-cause fixes are implemented.
• Act as a visible ambassador of the hotel to guests, the community, and brand representatives.

Revenue Strategy & Market Positioning

• Collaborate with Revenue Management and Sales to optimize pricing, segmentation, channel mix, and demand strategy.
• Drive group, transient, and F&B revenue through market-aware strategy and disciplined execution.
• Ensure the hotel remains competitive through differentiated service, programming, and local partnerships.

Operational Excellence

• Hold department leaders accountable for SOP adherence, service delivery, cleanliness, safety, and compliance.
• Ensure readiness for brand audits, health inspections, fire/life safety reviews, and internal audits.
• Oversee preventive maintenance, life-safety systems, and capital asset condition.

People, HR & Compliance

• Ensure compliance with all employment laws, wage-and-hour regulations, OSHA standards, and Hilton policies.
• Partner with HR on hiring, performance management, corrective action, and employee engagement initiatives.
• Maintain appropriate staffing levels and labor controls while supporting associate wellbeing and retention.
• Foster open communication and ethical leadership across the hotel.

Owner & Brand Relations

• Serve as the primary liaison with ownership, asset management, and Hilton brand teams.
• Deliver clear, accurate, and timely reporting on performance, risks, and opportunities.
• Represent the hotel in ownership meetings, brand reviews, and community engagements.

Pre-Requisite Experience & Qualifications

• Minimum 3–5 years progressive hotel leadership experience in full-service hotels, Hilton experience is strongly preferred.
• Prior experience as a General Manager or Assistant General Manager with multi-department oversight.
• Proven track record of P&L ownership, budget management, and GOP growth.
• Strong understanding of Hilton systems, brand standards, and audit processes preferred.
• Demonstrated ability to lead leaders, manage complexity, and execute in high-demand, guest-facing environments.
• Willingness to work flexible hours, including evenings, weekends, and holidays as business requires.