Senior Sales Manager

Full-Time

Our hotels are unique, and we are looking for outstanding talent to provide exceptional customer service to our team.  Valencia Hotel Group is a collection of hotels that are created for today’s passionate traveler, each of our hotels are intentionally built to showcase modern design and classic character. We are looking for team members who are ready to be empowered to go above and beyond.

JOB SUMMARY

The Senior Sales Manager is responsible for generating top-line revenue through strategic prospecting, account development, and group sales execution. This role focuses on building high-value corporate, association, SMERF, and lifestyle-driven group business that aligns with the property’s brand positioning and revenue strategy.

The ideal candidate is a proactive hunter, disciplined closer, and strategic thinker who understands displacement, group ceilings, and rate integrity — not just room night production.

Key Responsibilities

Revenue Generation & Sales Strategy

• Proactively solicit new group and corporate business aligned with ADR targets
• Maintain and grow a portfolio of high-value accounts
• Develop and execute quarterly action plans tied to budgeted segmentation goals
• Partner with Revenue Management to evaluate displacement and optimize mix
• Support occupancy-first and rate-optimization strategies as directed

Account Management

• Conduct site visits, client entertainment, and local market engagement
• Maintain strong relationships with meeting planners, corporate travel managers, and third-party intermediaries
• Ensure accurate and timely proposals, contracts, and follow-ups
• Monitor account production vs. goals and adjust strategy as needed

Sales Systems & Reporting

• Maintain CRM accuracy (Delphi/THYNK or equivalent)
• Manage pace reporting and booking activity weekly
• Forecast group production and pipeline integrity
• Participate in weekly revenue strategy meetings

On-Property Engagement

• Conduct property tours
• Support key group arrivals and VIP experiences
• Collaborate with Conference Services and Operations to ensure seamless execution
• Represent Lone Star Court within The Domain and Austin business community

Performance Expectations

The Senior Sales Manager will be evaluated on:

• Quarterly and annual group revenue production (actualized revenue)
• ADR integrity on contracted business
• Net new account acquisition
• Pace performance vs. budget
• Prospecting activity and pipeline health
• Contribution to overall RevPAR index improvement

Compensation Structure

• Base Salary (commensurate with experience)
• Quarterly incentive tied to group revenue
• Benefits package per Valencia Hotel Group standards

BASICS

• Maintain cleanliness and organization in all work areas
• Display courteous behavior with guests and team members
• Ensure hotel equipment is in proper working condition
• Perform any additional duties as assigned by the supervisor

Safety & Compliance

• Comply with Valencia Hotel Group (and its affiliates) standards and regulations to encourage safe and efficient hotel operations.
• Report unsafe conditions
• Ensure to complete all required certification, harassment, and safety and security training
• Report any incidents and create an incident report on the same day

Physical Requirements

• Sitting: Frequently
• Standing/Walking: Frequently to include walking approximately one block to/from hotel location.
• Lifting/Carrying: typically, less than 15lbs; occasionally lifting and carrying
• Other Physical Requirements: handling/ grasping paperwork; phone and computer device usage frequently

Working Environment

• Interior: Primarily indoor office setting; All guest and back of the house areas to include walking on carpet/ tile, hard wood flooring, concrete, stairs, elevator usage and back of house areas to include walking though the kitchen area on occasion.
• Exterior: On occasion exposure to weather conditions and elements also to include walking on tile and concrete, stair usage, elevator usage.

ESSENTIAL SKILLS AND QUALIFICATIONS

Qualifications

• 3+ years hotel group sales experience (lifestyle or boutique preferred)
• Strong negotiation and closing skills
• Understanding of displacement analysis and group ceilings
• Experience with CRM and revenue management collaboration
• Established network within Austin corporate and association markets preferred
• Bachelor’s degree preferred

Core Competencies

• Strategic Selling
• Rate Discipline
• Relationship Building
• Analytical Thinking
• Professional Communication
• Brand Representation

Benefits:

• Health, dental, and vision insurance.
• Retirement savings plan.
• Paid time off and holidays.
• Professional development and training opportunities.
• Employee discounts on hotel stays and amenities
• Click here to learn more

Join our dynamic team at Hotel Valencia Riverwalk and be part of a culture that values excellence, innovation, and teamwork. Apply now to take your career to new heights in the hospitality industry!

Valencia Hotel Group has been named in Newsweek’s list of America’s Greatest Workplaces in these categories:

America’s Greatest Workplaces for Women 2024

America’s Greatest Workplaces for Job Starters 2024

Valencia Hotel Group (and all its affiliates) is an Equal Opportunity Employer Valencia Hotel Group provides equal employment opportunities to all persons. The company does not discriminate because of race, color, religion, sex, national origin, disability or ancestry in recruiting, hiring, placement, promotion or any other condition of employment and actively seeks a diverse and representative work force.