Corp Director of Digital Marketing

Full-Time

Twenty Four Seven Hotels is currently seeking an experienced hospitality professional to lead the Digital Marketing Team as the Director of Digital Marketing.

This role is essential to the success of our Commercial Strategy team, responsible for leading an end-to-end digital strategy across ecommerce, owned, earned and paid media. This role is both strategic and hands-on, ideal for a leader who thrives in big-picture planning and day-to-day execution and who is accountable for translating digital strategy into measurable commercial results. This role offers flexibility for hybrid/remote work arrangements.

You'll lead property-level brand and digital planning alongside Commercial Services leadership while being responsible for developing, implementing and optimizing digital marketing initiatives to elevate presence, accelerate growth, drive revenue and enhance customer acquisition across our portfolio of properties while aligning with company objectives.

Job Responsibilities

• Establish clear roles, responsibilities, and performance expectations across internal team and agency partners to create a high-performance environment
• Set priorities and annual roadmap for the Digital Marketing function aligned with company OKRs
• Uphold and be accountable to department goals, objectivesand processes
• Stay at the forefront of digital marketing trends and best practices (in hospitality and ); guide the department to implement innovative strategies to maintain a competitive edge
• Foster a team environment of continuous improvement
• Onboard and train Digital Marketing team new hires
• Coach and develop team members to build bench strength and growth plans
• Collaborate with company leaders and cross-department teams to provide marketing support and ensure cohesive strategies and initiatives to support company objectives
• Provide communication, training and education to General Managers and Sales Leaders to raise their awareness and understanding of Digital Marketing
• Analyze hotel-specific needs and create strategies and tactics for increasing revenue portfolio-wide and for a dedicated portion of the portfolio
• Analyze hotel-specific needs and create strategies and tactics for increasing revenue portfolio-wide and for a dedicated portionofthe portfolioio
• Discuss trends and sales strategy, review results from the prior month and determine upcoming events and action plans for occupancy and RevPAR maximization for future dates in collaboration with Revenue and Sales leaders
• Develop, manage and optimize integrated digital marketing campaigns and tactics such as programmatic display, retargeting, paid search and paid social
• Develop and implement location-specific strategies to meet and exceed goals in the areas of revenue generation and market share performance
• Manage spend budgets and pacing to provide ongoing recommendations for optimizations,tacticsand channels
• Manage a well-balanced distribution strategy among direct channels and OTAs tooptimizechannel mix
• Collaborate with Revenue teams to drive fair share on OTAs and promote packages and offers through Travel Ads and co-op campaigns
• Develops and manages standalone hotel websites to drive hotel awareness and direct bookings
• Monitors and maximizes performance of brand websites
• Regularly audit each hotel's online presence to ensure all third-party listings are optimized, visible, accurate, up to date, on-brand and engaging
• Execute SEO tactics to maximize traffic from search engines and improve ranking
• Perform regular search audits to gauge each hotel’s visibility on major search engines and information gathering services including technical website analysis, competitive/keyword research and link analysis
• Establish KPIs to measure the effectiveness of digital marketing initiatives and identify areas of improvement including actionable recommendations
• Own digital reporting and insights across all channels
• Partner with Finance to evolve attribution models and measurement frameworks across channels
• Regularly report on performance through monthly and quarterly reports to company leadership and hotel stakeholders
• Attend regular calls with hotel stakeholders to advise on marketing performance and build relationships
• Own digital marketing budget process
• Responsible for monthly marketing billing
• Partner with IT, Legal and Finance as needed on platform selection and vendor contracts
• Manage marketing vendors and agency partners
• Identify opportunities to scale innovation, leverage AI tools, and create marketing automation

Job Requirements

• Bachelor's degree in Marketing, Business, or related field
• 8-12 years of progressive experience in digital performance marketing roles, specifically to hospitality industry
• Fully versed in hotel distribution channels, paid media, ecommerce, SEO, websites and analytics
• Previous experience with major hospitality brands (Marriott, Hilton, Choice, etc.) preferred
• Proven success leading teams and agencies in a performance-driven environment
• Proven success of developing digital marketing strategies, driving significant growth in customer acquisition and revenue
• Excellent leadership, project management, and communication skills
• Strategic problem-solving abilities and a growth mindset
• Minimum of3yearsdirectly supervising other associates
• Past e-commerce responsibilities and demonstrative experience with tracking growth and generating analytical reporting
• Experience managing multiple brand entities and key hotel markets from both a creative and analytical standpoint
• Highly organized with strong communication skills
• Collaborative style to accomplishing goals
• High attention to detail and ability to multi-task required
• Ability to build positive relationship with internal customers and stakeholders
• Travel to assigned hotels and corporate office periodically for meetings and other business activities as needed

Our Perks:

Highly competitive salary with achievable incentive plan

Medical, Dental, Vision, Ancillary Benefits, 401K

Paid Time Off, Paid Sick Time

Job Training, Opportunity for Advancement

Associate Referral Program, Hotel Discounts

And now – Daily Pay!

#HCareers

ABOUT US

24seven Hotels is a premium-branded lifestyle and select-service-focused hotel management company that believes better is always possible—for our investors, our partners, our associates and our guests. We operate in a sweet spot—large enough to be well-resourced and effective; small and specialized enough to offer accessibility and expertise in operations, investment and development. As a company, we value one-on-one relationships above all else. Whether you’re an associate, a partner or an investor/owner, we’re here for you—day in and day out. Ensuring our associates are able to successfully grow in their careers, and our owners are able to successfully grow their investment. Our hotel brand partners include Marriott, Hilton, Hyatt, IHG and Choice.

For more information on Twenty Four Seven Hotels, visit www.247hotels.com. Instagram: @247hotels Facebook: @247hotels

Twenty Four Seven Hotels is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Twenty Four Seven Hotels does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

Notice To California Applicants

The California Privacy Rights Act requires that applicants be informed that Twenty Four Seven Hotels will collect certain personal information during the application process. Personal information collected may include each applicant’s real name, email address, postal address, and similar identifiers. Additionally, Twenty Four Seven Hotels may collect professional and employment-related information, and education information. Twenty Four Seven Hotels does not collect sensitive personal information during the application process.

Twenty Four Seven Hotels will use the personal information collected to contact and communicate with applicants, and to assess each applicant’s qualifications for the job(s) to which they apply. Twenty Four Seven Hotels may also use and share Personal Information as reference checks are conducted. Twenty Four Seven Hotels may also share certain Personal Information provided by applicants to service providers who are engaged by Twenty Four Seven Hotels to conduct criminal background checks. The Personal Information collected will be retained at least two years from the time an application is submitted, and may be retained as long as seven years after termination of employment for applicants who are employed by the Company. Twenty Four Seven Hotels does not sell Personal Information provided by applicants.

Applicants have the right to request that Personal Information collected by Twenty Four Seven Hotels during the application process be deleted or to request that inaccurate Personal Information be corrected by submitting the request in writing to Twenty Four Seven Hotels, 19800 Macarthur, Irvine, CA or by contacting the People Resources and Development Department by dialing 949-734-6400.