Director of Sales
Full-Time
Playa Largo Resort & Spa, Autograph Collection
Key Largo, FL
Posted December 2, 2025 by Shaner Hotel Group
Job Description
- Be available to work a flexible schedule, including weekends, holidays, and varied shifts, as required to meet the needs of the Company’s business operations.
- Focus on achievement of hotel financial goals / budget targets.
- Ensures compliance with and completion of all daily operational procedures by the Sales department.
- Maintain complete knowledge of and comply with all Shaner Hotels, franchise, and hotel/departmental policies and procedures, ensuring that Sales team is informed as well.
- Be knowledgeable and understanding of current customers and accounts, particularly those corporations, agencies, associations, tour operations, sports teams, and other groups or organizations who purchase hotel services.
- Determine and implement what additional business or market segments the hotel should pursue.
- Establish special packages or programs to boost occupancy during slow periods, and creating advertising through newspaper, direct mail, billboards, etc. in support of these programs.
- Attend trade shows, chamber of commerce or civic events, and other local organizations in support of hotel sales.
- Ensures communication with General Manager, all other Department Managers, and staff.
- Actively participates in local/community events.
- Manages all aspects of employee performance to ensure productivity and a quality work environment.
- Maintains Sales Department’s annual budget.
- Other duties as assigned.
Responsibilities
Qualifications
- Minimum 5 years progressive experience in hospitality sales & catering at an upscale/luxury hotel and/or resort.
- Ability to satisfactorily communicate with guests, management, and co-workers to their understanding.
- High school graduate or equivalent; college degree in hospitality management or business preferred.
- Bilingual English/Spanish a plus.
- Familiarity with the local economy and market conditions.
- Working knowledge of hotel operations.
- Experience and working knowledge of hotel catering and events.
- Experience in leading a team.
- Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
- Ability to write routine reports and correspondence.
- Ability to speak effectively before groups of customers or employees of organization.
- Ability to prepare budgets and ensure cost controls.
- Familiarity with Sales and Marketing tools.
- Ability to read and interpret documents, such as B.E.O.'s, safety rules, procedure manuals.
- Knowledge of organizing set up requirements from information on B.E.O.'s.
- Knowledge of local activities and attractions appropriate for clientele.
Playa Largo Resort & Spa, Autograph Collection
ESCAPE TO OUR LUXURY KEY LARGO HOTEL
Located in Key Largo, FL, Playa Largo Resort & Spa is ideally situated within 14.5 acres of lush beachfront property overlooking the sparkling Florida Bay. A destination in itself, our pet-friendly hotel in Key Largo invites you to connect with nature and embrace the Florida Keys island life. Choose from 178 rooms, suites, bungalows and a beach house with Florida Bay and eco-rich island views at our luxury Key Largo hotel. Indulge in delicious cuisine and cocktails at our resort’s restaurants and bars. The Ocean Spa offers a wide selection of healing treatments, massages and wellness services to provide a relaxing getaway. Our island resort places you near popular Florida Keys attractions, including Theatre of the Sea, Dolphins Plus Bayside and John Pennekamp Coral Reef State Park. Ranked among the best resorts in Florida by Conde Nast, there is no better place to relax and play in the sand. Book a stay at our pet-friendly hotel in Key Largo today.
| Address | 97450 Overseas Highway, Key Largo, FL 33037 |
|---|---|
| Property Type | Resort |
| # Jobs | 20 |
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