Complex Marketing Manager

Temps plein

Responsibilities:

• Drive local creative community awareness and build customer fan base who support and partner on happenings and programming

• Leaddriverfor all partnerships creating a unique environment for vendors toshowcaseproducts and promotions. Especially through F&B

• Create brandappropriateand social channel-specific content that draws the attention of the experience seeker and lifestyle enthusiast and generates word of mouth and positive PR traction.

• Development and execution of promotions and packages thatrepresenta unique lifestyle of luxury

• Write blog posts, tweets,updatesetc. and post on allappropriate socialchannels with the goal of increasing social traffic to OmniHotels.com.

• Works with the sales team to drive revenue during need times through unique offerings and events

• Create and Maintain content editorial calendar.

• Coordinate ad placement and complete information for magazines, newspapers and any other publication as outlined in the marketing plan.

• Work withcorporatePR team as necessary or requested toassistthem in promoting the Omni Hotel andsupporthotelin PR events.

• Maintain effectiverelationshipwith PRfirmandpartnerto evaluate andleveragelocal and national opportunities to increase brand awareness. 

• Create,developandretainrelationships with local media representatives, photographers, and writers.

• Active participation in industry,communityand social organizations to increase Hotel's community visibility and enhance involvementperception. 

• Monitor and engage on various social media platforms, replying to comments, messages, inquiries,complimentsand complaints in brand voice.

• Act as a liaison in ordering all marketing and Sales related printing projects, such as brochure materials, posters, ads, direct mail pieces, invitations, promotional items, etc.

• Coordinate all elements for new signage and in-room collateral (to include design, copy,photographyand output). 

• Collaborate with multi-department contacts to gather and develop content.

• Develop presentations/proposals/recaps as needed.

• Provide advertising support for the purpose of generating incremental hotel revenues and local community visibility.

• Proof and edit all collateral before processing print requests.

• Manage social media sites for the hotel (i.e.Facebook and Instagram). Keep up with social media trends toPRthe hotel. 

• Ensure hotel activity and associate accomplishments are brought to the attention of the corporate offices and mentioned in company publications. 

• Assistwith communication management and message counseling ina crisis situationand act as a liaison forcorporateexecutive team.

• Ensure that listings in all directories and magazines areaccurateand current. 

• Maintain current information on websites forhotelwith ecommerce.

• Evaluate advertising opportunities whenappropriate.

• Coordinate hotel reservations in conjunction with trade agreements andmaintainrecordof complimentary stays. 

• Promptly respond to all media requests, provideaccurateinformation, offer imagery and quotes whenappropriate.

• Act aspointof contact for photography shoots. Coordinate shot schedule, blockspaceand notify necessary departments.

• Handle all billing for the required activities within the role.

• Complete VIP welcome cards and amenity requests for all media and marketing related guests.

• Maintain organized,neatand properly coded filing systems for all marketing, sales, and PR related files. Files must be current and chronological.

• Generate purchase orders for all Sales and Marketing related items. DOM approvalrequiredbefore order is placed.

Qualifications:

• Strong networker with natural flare for event planning and programming.

• Connected to the local scene or strong knowledge of what is locally relevant.

• Excellent written and verbal communication,grammarand editing skills.

• Strong organizational skills and attention to detail.

• Proficient in Microsoft Office Suite.

• Basic image editing skills.

• General understanding of HTML and digital environments

• A bachelor’s degree in marketing,businessor related field, with 2 – 3 years of related work experience or an equivalent combination of training, experience, and/or education.

• Excellent working knowledge of all primary social channels including but not limited to Facebook, Twitter, Google+, Instagram, and Pinterest.

• Knowledgeof andexperience with Hootsuite and/orTweetdeck,Wordpress, and Google Analytics and native social channel analytical tools would beadvantageous.

• Aptitude and eagerness to understand Content Marketing,Social Mediaand Mobile in a brand environment.

• Minimum of four years’ travel,lifestyleor brand marketing/PR experience.

• A background in food, music, entertainment a plus