Sofitel Philadelphia at Rittenhouse Square

As Marketing Manager, you will lead the development and execution of all marketing and digital strategies for Sofitel Philadelphia, ensuring strong brand positioning, revenue growth, and market visibility. This role goes beyond traditional marketing to include active support of eCommerce performance across both direct and indirect channels, working closely with Revenue Management and Sales to drive demand and optimize distribution.

You will be responsible for storytelling, digital presence, campaign execution, and performance analytics, while ensuring alignment with Sofitel brand standards and Accor global strategies. This is a highly collaborative and strategic role requiring creativity, analytical thinking, and a strong understanding of the luxury hospitality landscape.

As part of the Commercial team, you will play a key role in elevating the hotel’s positioning—particularly around new product launches (such as suites), F&B activation, and local market engagement—while leveraging digital tools and emerging technologies to maximize impact.

Key Responsibilities

Marketing Strategy & Brand Positioning

Lead the development and execution of the annual marketing plan aligned with business objectives, brand standards, and market opportunities.
Ensure consistent and elevated brand positioning across all touchpoints, reflecting Sofitel’s luxury identity and “art de vivre.”
Drive storytelling and marketing initiatives, including content creation, partnerships, and experiential activations.

Digital & eCommerce Performance

Support eCommerce strategy across direct channels (ALL.com, brand website) and indirect channels (OTAs, third-party platforms) in close collaboration with Revenue Management.
Optimize digital performance through SEO/SEM, paid media, metasearch, and conversion strategies.
Monitor and analyze website performance, booking trends, and digital KPIs to drive revenue growth.
Ensure rate parity, content accuracy, and visual excellence across all distribution channels.

Campaigns & Content

Plan, execute, and measure integrated marketing campaigns (rooms, F&B, events, suites, seasonal activations).
Oversee social media strategy, content calendars, and community engagement.
Manage content creation including photography, video, copywriting, and brand storytelling.
Collaborate with agencies, influencers, and media partners to amplify reach and visibility.

Analytics & Performance Tracking

Track, analyze, and report on campaign performance, ROI, and market trends.
Leverage data insights to continuously refine strategies and improve results.
Provide regular updates to the leadership team on marketing and digital performance.

Commercial Collaboration

Work closely with Sales, Revenue Management, and Operations to align strategies and maximize revenue opportunities.
Support key initiatives such as new product launches (e.g., suites), partnerships, and local activations.
Contribute to pricing, packaging, and promotional strategies from a marketing perspective.

Technology & Innovation

Leverage digital tools, automation, and emerging technologies (including AI-driven marketing solutions) to enhance efficiency and personalization.
Stay ahead of trends in luxury hospitality, digital marketing, and guest engagement.

Budget & Agency Management

Manage marketing budgets, ensuring efficient allocation of resources and strong ROI.
Oversee external agencies, media buying, social media and vendor relationships.

Why Join Us

Be part of a dynamic and influential team shaping the future of luxury hospitality.
Work on exciting projects including new product launches and innovative guest experiences.
Access unlimited career development opportunities within Accor globally.
Contribute to a brand that celebrates French elegance, creativity, and excellence.

Qualifications

Qualifications & Experience

Bachelor’s degree in Marketing, Business, Hospitality, or related field.
Minimum 3–5 years of marketing experience in luxury hospitality or a similar high-end environment.
Strong understanding of digital marketing and eCommerce, including direct and indirect distribution channels.
Experience with SEO/SEM, paid media, social media strategy, and content marketing.
Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
Excellent communication, creativity, and project management skills.
Strong collaboration skills with the ability to work cross-functionally within a commercial team.
Experience working with global brands and adhering to brand standards is preferred.
Familiarity with Accor systems, CRM tools, and digital platforms is a plus.
Positive, proactive, and entrepreneurial mindset with a passion for luxury hospitality.

Additional Information

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Sofitel Philadelphia at Rittenhouse Square

Sofitel Philadelphia blends French elegance with American style providing a refined environment for upscale business and leisure travel in the city center just minutes from historic attractions.

This sophisticated downtown hotel is conveniently situated near the Kimmel Center and Rodin Museum. Delight in the architectural highlights of the hotel, such as a geometric lobby floor design inspired by Shaker quilts and crafted from seven types of stone. Then explore art and culture nearby at impressive exhibits including The Barnes Foundation's world-class art collection. Guests of our pet friendly hotel will appreciate our stylish accommodations.Select from 306 elegant rooms on 14 floors including 67 luxurious suites all featuring Sofitel's luxurious feathertop and duvet sleep system - SoBed.

Discover fine dining with the delicious cuisine of Liberte Urban Chic Lounge, a stylish restaurant and bar that brings back a bygone era with contemporary French-inspired food served in one of the city's loveliest settings.

Adresse	120 South 17th Street, Philadelphia, PA 19103
Type de propriété	Hotel
# Emplois	14

À propos de Accor

Present in 100 countries, with more than 4,800 hotels and with more than 704,000 rooms, Accor’s brands offer hotel stays tailored to the specific needs of each business and leisure customer.

The Group’s hotel operations include over 20 complementary brands - from luxury to budget - that are recognized and appreciated around the world for their service quality.

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