Lead Digital Revenue Growth for Chartwell Hospitality's Branded Hotels Portfolio! Excellent opportunity with a fast-growing, dynamic company, headquartered in Franklin, Tennessee.

Perks: Competitive Pay with Bonus Potential, Rich Benefits Package, Professional Development, Travel and Hotel Discounts

Position Overview

Chartwell Hospitality is seeking a strategic and data-driven Digital Marketing & eCommerce Manager to lead digital revenue optimization across its growing portfolio of branded hotel assets. This role will drive online performance for a diverse mix of Hilton, Marriott, and IHG properties, including select-service, extended-stay, and full-service hotels located in high-growth markets across the United States.

The Digital Marketing & eCommerce Manager will be responsible for maximizing direct channel contribution, optimizing brand.com and OTA performance, and aligning digital strategy with revenue management and asset management objectives. This leader will play a critical role in enhancing portfolio-wide profitability and market share.

Portfolio Context (Role Scope)

Multi-property portfolio spanning -- 34 operating hotels with additional assets under development
Branded partnerships with Hilton, Marriott, and IHG
Mix of select-service, extended-stay, and full-service hotels
Geographic footprint includes Tennessee, New York, Florida, Texas, Colorado, North Carolina, Missouri, and Oklahoma

This role requires a portfolio-level mindset, balancing brand standards with ownership-driven performance.

Key Responsibilities

Digital Strategy & Direct Revenue Growth

Develop and execute a portfolio-wide eCommerce strategy focused on increasing direct bookings and reducing third-party dependency
Align digital initiatives with Chartwell’s ownership-driven approach to maximizing ROI and asset value
Identify opportunities across markets (urban, suburban, airport, and leisure destinations)

Brand.com & CRS Optimization

Optimize performance within Hilton, Marriott, and IHG brand ecosystems, including brand.com merchandising and CRS tools
Partner with brand representatives to leverage enterprise initiatives while maximizing property-level performance
Ensure content, imagery, and offers are competitive and conversion-focused

OTA & Distribution Channel Management

Oversee OTA strategy (Expedia, Booking.com, etc.) across all properties
Optimize channel mix by market and segment (business travel, extended stay, leisure)
Monitor parity, ranking, and cost of acquisition

Digital Marketing & Demand Generation

Lead paid media strategy including Google Ads, metasearch (Google Hotel Ads, TripAdvisor), and retargeting
Oversee SEO strategy for both branded and local property visibility
Collaborate with agency partners and brand marketing teams

Analytics, Reporting & Insights

Establish KPIs across the portfolio including:
- Direct channel contribution
- Cost of acquisition
- Conversion rates
- Channel ROI
Deliver actionable insights to senior leadership, property teams, and ownership groups

Cross-Functional Collaboration

Partner closely with:
- Revenue Management (pricing & demand strategy)
- Sales & Marketing (campaign alignment)
- Operations (property-level execution)
Support new hotel openings, renovations, and repositioning efforts with digital go-to-market strategies

Team Leadership

Lead and develop eCommerce and digital marketing resources (corporate and/or property-level)
Foster a performance-driven, test-and-learn culture

Qualifications

Bachelor’s degree in Marketing, Hospitality, Business, or related field
7–10+ years of experience in hotel eCommerce or digital marketing
Proven experience working with Hilton, Marriott, and/or IHG systems and digital platforms
Strong understanding of:
- CRS and booking engines
- Google Analytics / GA4
- Metasearch and paid media
- OTA extranets and channel management
Experience managing multi-property or portfolio-level digital strategy

Preferred Experience

Experience with new hotel openings, conversions, or renovations (PIP projects)
Familiarity with extended-stay and select-service demand patterns
Background in ownership groups or third-party management companies

Success Metrics

Growth in direct booking share across portfolio
Reduction in OTA cost of sale
Improvement in website conversion rates
Contribution to RevPAR index (RGI) growth
ROI on digital marketing spend

Physical Requirements

The eCommerce Manager must be able to perform standard physical job functions within a hospitality environment, including prolonged periods of sitting and computer use, occasional standing or walking during on-site meetings or property visits, and the ability to lift or move light materials (up to 15 pounds) such as marketing collateral or equipment. The role may require visual acuity for detailed digital work, including analyzing online content and data across multiple screens, as well as the ability to communicate effectively in both virtual and in-person settings.

About Chartwell Hospitality

Chartwell Hospitality is a Franklin, Tennessee-based hotel ownership, development, and management company founded in 2003. The company operates a portfolio of high-quality branded hotels across the U.S., consistently outperforming competitors in occupancy and market share through a disciplined, owner-focused approach.

To Apply:
Submit your resume and a brief summary of your experience driving digital revenue performance across hotel portfolios.

Chartwell Hospitality

Our Story

Founded in 2003 in Nashville, TN, Chartwell Hospitality began with a simple goal: to be the absolute best in the hospitality business. Since then, we’ve grown into a fully integrated real estate firm specializing in hotel acquisition, development, and management.

Redefining Hospitality

Over the years, we’ve spearheaded the creation of some of the best branded, limited and full-service hotels in America. As a result, our properties consistently surpass the competition in occupancy and market rates, redefining excellence in hospitality for our investors, associates, and guests.

Our Investment Strategy

At Chartwell Hospitality, we’re never a distant partner. Rather, we approach every real estate investment with an entrepreneurial spirit and an ownership mentality. That means we invest our own capital alongside that of our private and institutional investors. Knowing this, we scrutinize every prospective opportunity, factoring in:

Demand generators like corporate, leisure, and residential growth
Location values and property fundamentals
Market cycles and timing
Long-term and potential ROI

Work at Chartwell

Your Fulfilling Career Begins Here.

At Chartwell Hospitality, we want you to succeed. That’s why we offer outstanding benefits to promote good health and financial security for you and your family.

Partner with Chartwell

Whether you’re an investor or simply looking to grow your career in the hospitality industry, you’re invited to be part of an elevated hotel experience with Chartwell Hospitality. Reach out today to learn more.