The Manager, Digital & E-Commerce Strategy is responsible for advancing The Plaza’s digital presence and e-commerce performance through thoughtful strategy, refined execution, and data-driven decision making. This role oversees the hotel’s digital ecosystem—including brand websites, e-commerce platforms, online distribution channels, and paid media—ensuring an intuitive, elegant, and conversion-focused guest journey that reflects The Plaza’s commitment to timeless luxury and service excellence.

Reporting to the Commercial Director, the role partners closely with Brand, Public Relations, Corporate E-Commerce, Retail, and external agencies to deliver cohesive digital initiatives that support revenue growth, brand integrity, and guest engagement.

Key Responsibilities

Digital & E-Commerce Strategy

Lead the strategic management of e-commerce and digital platforms to drive qualified traffic, conversion, and revenue
Ensure accuracy, consistency, and brand alignment across all digital touchpoints
Identify opportunities to enhance the digital guest journey through usability, content optimization, and performance insights
Partner with cross-functional teams to develop and execute digital initiatives aligned with business priorities
E-Commerce Oversight: Support the planning and execution of digital merchandising and ecommerce site content to drive conversion and revenue, including homepage strategy, collection launches, gifting features, and email marketing.
Business Analysis: Partner with the Retail Team to monitor and analyze business trends, managing inventory flow and sell-through rates. Communicate actionable insights to the Operations Team

Website & Content Management

Oversee content development and updates across brand websites, including hotel, dining, events, and experiential pages
Ensure all digital content reflects Fairmont brand standards, storytelling principles, and luxury positioning
Author, edit, and refine digital copy to elevate clarity, tone, and guest appeal
Participate in content planning, photography, and video initiatives to support digital storytelling

Search, Paid Media & Online Visibility

Lead SEO and SEM initiatives in collaboration with corporate teams and agency partners
Implement keyword strategies, metadata enhancements, and on-page optimization
Oversee paid digital initiatives including display advertising and select digital partnerships, ensuring efficient use of budget
Manage listing site presence and inbound link strategies to strengthen visibility and search performance

Online Distribution & Partnerships

Manage content, imagery, and positioning across OTA platforms in partnership with corporate and market managers
Maintain strong relationships with technology, marketing, and distribution partners
Identify opportunities to enhance reach, performance, and return on investment across digital channels

Social, PR & Brand Engagement

Collaborate with Public Relations and Social Media teams to support integrated digital storytelling and campaign execution
Assist in influencer, media, and digital partnerships that align with Fairmont’s brand values and audience
Support online reputation, editorial opportunities, and digital communications initiatives as needed

Analytics & Performance Reporting

Monitor and analyze key digital performance metrics including traffic, conversion, revenue contribution, and engagement
Prepare and present monthly reporting with insights, trends, and strategic recommendations
Translate data into clear actions that support continuous improvement and business growth

Skills & Competencies

Strategic thinker with a refined understanding of luxury brand positioning
Strong analytical capabilities with a results-oriented mindset
Exceptional written and verbal communication skills
Highly organized, detail-driven, and able to manage multiple initiatives concurrently
Collaborative, adaptable, and confident working across teams and partners

Technical Skills

Experience with e-commerce platforms and content management systems
Proficiency in Google Analytics and digital performance tools
Working knowledge of SEO/SEM best practices and paid media
Familiarity with Microsoft Office applications
Basic HTML knowledge an asset

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field preferred
Minimum of 3–5 years’ experience in digital marketing or e-commerce
Experience within luxury hospitality or premium lifestyle brands strongly preferred
Flexibility to work varied hours based on business needs
On-site presence required (remote work not applicable)
Must be legally authorized to work in the United States

Annual Salary: $85,000 - $90,000

Additional Information

All your information will be kept confidential according to EEO guidelines.

The Plaza, A Fairmont Managed Hotel

For more than 100 years, The Plaza has been the New York hotel to see and be seen. Kings, presidents, and stars of stage and screen have all gathered and stayed at The Plaza. The most lavish social affairs, as well as classic Hollywood films have all used the legendary hotel as their setting. Located at Fifth Avenue and Central Park South, this luxury hotel was constructed in the most fashionable residential section of New York City.

From its original 19th century construction to its magnificent $450 million dollar restoration in 2008, the world’s most famous hotel has had a remarkable history. While traditions remain, such as the opulent grandeur of the Beaux-Arts décor and the iconic Afternoon Tea in The Palm Court, exciting new offerings at this legendary hotel include the elegant Champagne Bar, the stylish Rose Club, The Todd English Food Hall, and The Plaza Food Hall. The Plaza Hotel offers 282 distinctive guestrooms, including 102 luxurious suites, which boast the largest square footage of any luxury hotel in New York City. For suite guests, The Plaza is pleased to offer Butler Service 24 hours a day.

Adresse	768 5th Avenue, New York, NY 10019
Type de propriété	Hotel
# Emplois	10

À propos de Accor

Present in 100 countries, with more than 4,800 hotels and with more than 704,000 rooms, Accor’s brands offer hotel stays tailored to the specific needs of each business and leisure customer.

The Group’s hotel operations include over 20 complementary brands - from luxury to budget - that are recognized and appreciated around the world for their service quality.

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