Marketing Manager

Tiempo Completo

Responsibilities:

• Support execution of the comprehensive and strategic marketing plan that supports the hotels’ business goals and the customer journey (spanning group, leisure, local, and the business traveler).
• Ensure the cohesive storytelling of the resort’s offerings, experiences and unique positioning are pulled through across all sales and marketing touchpoints to consumers.
• Support execution of an annual marketing plan; update the plan quarterly/monthly based on business need. Ensure the plan drives awareness and demand across customer segments, in both a pre-opening and operating environment.
• This holistic plan will include B2C and B2B marketing, public relations and digital channels to drive awareness/buzz, revenue and generate meeting and catering leads across owned and influenced channels (or platforms).
• This position is accountable for the creation, planning and performance of all media.
• Collaborate closely with the Director of Sales & Marketing, General Manager, and other department personnel to execute a resort calendar (content, promotional, programming/activations).
• Work closely on the annual budget/planning process for the upcoming year. Work within the designated marketing budget, including forecasting and reconciling of expenses, and support annual marketing budget planning based on ROI from initiatives executed.
• Collaborate with the Director of Sales & Marketing on budget execution, social media content calendar, and advertising fulfillment over the course of the year.
• Spearhead social media engagement for the Omni Las Colinas Hotel channels, ensuring compliance and collaboration with appropriate stakeholders.
• Leverage the corporate brand, marketing and digital and CRM/Loyalty team for maximum efficiency. Support local traditional and social media influencer relationships.
• Support marketing reporting to measure KPIs for marketing strategies, campaigns and tactics on a monthly basis, and quarterly and annual deep dive. Proactively identify areas for refinement/optimization, based on business needs and results.
• Oversee the creation and distribution of all hotel photography and videography, to ensure that assets are on-brand and support the ultimate business objectives.
• Collaborate with department heads to ensure that visual assets are curated and socialized across cross-functional teams.
• Support relationships with agency partners, directly or indirectly.
• Stay apprised of marketing best practices and make recommendations. Understand and know the competitive landscape across B2B and B2C segments.

Qualifications:

• Degree in public relations or marketing, or similar, preferred.
• 3-5 years’ experience in hotel marketing with responsibility over marketing, digital and communications and ownership over strategy, execution and results
• Experience managing social media content creation, graphic design, public relations, marketing planning and execution.
• Robust creative skills with the ability to balance strong communication skills (written, verbal, proofreading).

Preferred skills:

• Previous hotel experience ideal – upper-upscale/luxury hotel marketing a plus
• Strong understanding of social media trends and management, as well as content gathering.
• Experience in creative development and robust organizational skills with a strong capacity to think outside the box.

Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster is available using the following link:

EEOC is the Law Poster.

Omni Hotels & Resorts does not discriminate on the basis ofany protected category with respect to the payment of wages.

If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please send an email to: applicationassistance@omnihotels.com.