Chief of Business Enterprises (Retail, Events, Visitor Experience & Earned Revenue)

Tiempo Completo

Chief of Business Enterprises
(Retail, Events, Visitor Experience & Earned Revenue)

The Milwaukee Art Museum seeks a strategic, commercially minded senior leader to oversee a multi-line earned revenue portfolio spanning admissions/visitor services, retail, event rentals, and outsourced café and parking operations. Reporting to the Museum Director, this role is responsible for revenue strategy, operational performance, service standards, and the overall guest experience across major visitor-facing business lines.

The Chief of Business Enterprises will lead business performance across multiple revenue centers, coach department leaders, and use data to guide decisions related to pricing, staffing models, hours of operation, package design, service recovery, and overall profitability. This is an excellent opportunity for a leader from hospitality, attractions, venues, tourism, retail, events, or a similar guest-focused environment who is excited to apply strong business discipline in a mission-driven cultural institution.

Key Responsibilities

• Lead the annual earned revenue plan and multi-year roadmap for admissions/visitor services, retail, event rentals, and externally operated café/catering and parking functions.
• Establish clear targets, KPIs, and operating rhythms across multiple business lines.
• Analyze visitor and business data and make recommendations on pricing, hours, staffing models, and service delivery.
• Lead and coach department heads responsible for visitor experience, events, and retail.
• Strengthen accountability, fiscal discipline, and consistent service standards across all visitor-facing touchpoints.
• Improve admissions and guest services performance, including throughput, conversion, and service recovery.
• Drive event rentals pipeline performance, utilization, packaging, and client experience.
• Maximize retail profitability through merchandising strategy, product mix, vendor strategy, inventory discipline, and margin management.
• Serve as the primary relationship lead with outsourced café/catering and parking operators, including financial and operating reviews.
• Work across departments to align business operations with institutional priorities and brand standards.

Qualifications

• 8+ years of progressive leadership experience overseeing earned revenue functions in a public-facing environment such as hospitality, attractions, venues, tourism, retail, events, museums, or similar.
• Experience managing multiple revenue lines and leading through senior managers.
• Demonstrated success improving revenue performance through pricing, packaging, staffing models, service standards, and sales discipline.
• Strong budgeting, forecasting, variance analysis, and KPI management skills.
• Experience balancing guest experience and brand with commercial outcomes.
• Experience in a mission-driven or nonprofit environment is helpful but not required.

To review the full Job Description and apply, go to: https://recruiting.paylocity.com/Recruiting/Jobs/Details/3986253

Include a resume and cover letter describing your relevant leadership experience in operations, hospitality, attractions, revenue-generating business lines, visitor experience, events, retail, or related areas.