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Director of Guest Experience, Programming, Activations, & Venue Sales

(Urban Lifestyle Hotel)

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Position Overview

The Director of Guest Experiences, Programming & Activations, and Outlet Sales is the creative and commercial architect of the hotel’s cultural identity. This leader curates distinctive, socially driven experiences that position the hotel as a neighborhood hub and destination venue while driving total outlet revenue and guest engagement.

In an urban lifestyle environment, this role blends experiential marketing, nightlife strategy, community partnerships, and revenue optimization to ensure the hotel is not simply a place to stay — but a place to gather.

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Primary Responsibilities

1. Lifestyle Experience Strategy

Develop a cohesive experiential strategy aligned with brand DNA and target demographic in relations to F&B venues.

Position the hotel as a social anchor within the neighborhood with emphasis on Steakhouse BB and Lobby Bar and Rooftop BB

Oversee VIP programming, influencer stays, and loyalty recognition experiences in tandem with the Hotel Marketing Manager to experience all F&B Venues

Elevate guest journey touchpoints from arrival through departure with emphasis in F&B venues

Monitor guest sentiment across social platforms, online reviews, and internal GSS tools.

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2. Programming & Cultural Activations – Partnership with Makers House | Josh Meredith

Curate a dynamic, year-round calendar of events including:

o DJ nights & live music

o Mixology collaborations

o Fashion & art pop-ups

o Wellness mornings

o Cultural celebrations

o Seasonal rooftop/patio activations

Develop partnerships with local artists, chefs, fashion brands, musicians, and creative collectives.

Align activations with city events (festivals, conventions, sporting events).

Ensure activations drive measurable revenue and brand visibility.

Collaborate with Marketing for digital storytelling and social amplification.

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3. Outlet Sales & Revenue Growth – Partner with Makers House

Drive performance across all social spaces (restaurant, bar, rooftop, café, retail).

Maximize revenue per available seat (RevPAS) and per occupied room (POR spend).

Develop themed nights, ticketed events, VIP table packages, and premium experiences.

Increase local capture rate and non-guest traffic.

Partner with Sales to embed outlet experiences into group contracts.

Analyze outlet P&Ls and implement margin-enhancing strategies.

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4. Brand & Community Positioning

Serve as cultural ambassador of the property.

Establish the hotel as a go-to venue for tastemakers and influencers.

Maintain strong relationships with local media and hospitality networks.

Support public relations initiatives and brand collaborations.

Leverage activations to drive social engagement and earned media.

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5. Team Leadership

Lead programming, guest experience, and outlet sales teams.

Inspire a culture of creativity, agility, and high-energy service.

Provide training on experiential selling and upselling techniques.

Establish KPIs aligned with revenue and guest engagement goals.

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Key Performance Metrics

Outlet revenue growth & profit margins

RevPAS (Revenue per Available Seat)

Per-Occupied-Room ancillary spend

Event ROI & ticket revenue

Social media engagement & reach

Guest satisfaction & online reputation scores

Local capture rate

Qualifications

7+ years in lifestyle, boutique, or urban hospitality leadership.

Strong background in F&B, nightlife, or experiential marketing.

Demonstrated commercial acumen and P&L management.

Established local network within creative or hospitality communities (preferred).

High energy, trend-aware, and culturally connected.

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Ideal Profile

This is a hybrid operator–marketer–entrepreneur. The ideal candidate is:

Commercially savvy

Brand-forward

Community connected

Operationally disciplined

Creative but ROI-focused

Hotel Bourre Bonne

This is a 168 room property that can by found just minutes from Whiskey Row. The KFC Yum Center Arena is less than 10 minutes away on foot and the entertainment district, Fourth Street Live! The hotel will feature a steakhouse, rooftop pool, and over 5000 sq ft of meeting space.