The Briad Group has come a long way since October 1987, when Brad Honigfeld opened his first franchise-a Steve's Ice Cream/Carnegie Deli in Princeton, N.J. Today, the ice cream parlor long gone, Briad now owns and operates restaurants, major hotel chains, and even an outdoor lifestyle shopping center.
We are best known for our three major divisions: quick-service, which operates Wendy's® Old Fashioned Hamburgers restaurants; casual-dining, as a licensed TGI Friday's franchisee; and lodging, which develops and operates hotels under the Marriott® and Hilton® brands. In 2010, we decided to expand our restaurant operations, to include the polished casual dine concept called Zinburger Wine and Burger Bar and in 2016 we took full ownership and have opened 12 locations so far with another 6 in the pipeline. Additionally, we opened the Promenade Shops at Clifton in 2009, a lifestyle shopping center. The Briad Group is quickly becoming one of America's fastest growing restaurant and hospitality companies.