This property is managed by
Springboard Hospitality
Sedona Rouge Resort & Spa
A sanctuary in the town of Sedona, Sedona Rouge Resort & Spa offers
pampering amenities, artful cuisine and night after night of blissful rest.
Your headquarters for exploring the area’s rugged, exhilaratshow more
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Address2250 West Hwy 89A, Sedona, AZ, 86336 View map
Property typeHotel 
skiNo 
spaYes 
golfNo 
classMidscale 
casinoNo 
resortYes 
boutiqueYes 
conventionNo 
restaurantYes 
room Count51-100 
location TypeUrban 
brand Affiliationnone 
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Sedona Rouge Resort & Spa
Sedona, AZ
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Sedona, AZ
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Sedona, AZ
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Sedona, AZ
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Sedona, AZ
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People (1)

Benjamin RafterCEOBen Rafter leads growth, strategy and hotel revenue generation for Springboard Hospitality. Before joining, he was president and CEO of Aqua Hospitality and president of Aston Hotels & Resorts — the largest hotel operator in the Waikiki market. Previously, Ben grew Aqua Hospitality fivefold in less than four years, from a small Waikiki operator to the only hotel company on all six Hawaii tourism islands. Also while at Aqua, Ben completed more than 20 renovations as well as new, ground-up developments. He was so confident of the Aqua team’s operational capabilities he placed his personal cell phone number in all of Aqua’s hotel rooms. When the company was sold to Interval Leisure Group (IILG, Aston’s parent), Ben estimated his number was accessible to more than 2 million visitors to Hawaii a year. Prior to Aqua, he spent more than 15 years guiding successful tech companies. In various roles he created global innovation centers, acted as a principal strategist for G2000 and startup companies, and founded companies of his own. In 1996, he co-founded Innerlinx (LiveBid), which was acquired by Amazon.com. Ben began his career in the distribution department of Westin Hotels & Resorts.

Culture (1)

Powered By The Brightest Minds In BusinessOur people are the cornerstone of the OLS experience. Call it our culture. Call it a family. We believe in nourishing talent, motivating creativity, and supporting our employees’ ambitions with compassion and respect. We like to see our associates grow within the ranks and thrive at every level. As a result, our team members are at the top of their game. They’re known in the industry for ‘getting it right the first time.’ They’re empowered, innovative, and authentically love serving our guests.