This property is managed by
Sigma Hospitality
Newly Built Hotel Opening Spring 2021
| Address | 19 New Jersey 18, New Brunswick, NJ, 08901 View map |
|---|---|
| Property type | Hotel |
| class | Midscale |
| room Count | 101-250 |
| location Type | Small Metro / Town |
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CHANDRESH PATELCEO & FounderFor more than two decades, Chandresh “Charlie” Patel has proven, time and again, to be a highly successful entrepreneur with that rare ability to not only create profitable start-ups entirely from scratch, but to also turnaround struggling operations and, in short order, make them prosperous.
Having graduated from Gujarat University with a B.S. degree in 1984, Mr. Patel left his homeland of India for America in 1993. He began his career working as a donut baker on the overnight shift of a high-volume, fast-paced Dunkin' Donuts store. After saving enough money, Mr. Patel purchased his first Dunkin’ Donuts store in 1995. Within two years he expanded by developing two additional locations, while managing all three 24-hour enterprises single-handedly. Following this remarkable success at turning around three faltering enterprises in a two year period, Mr. Patel shifted into high-gear and built the business that is known today as Sigma Hospitality Group.
At the core of this thriving expansion was his unwavering skill at assessing opportunities, developing strategic partnerships, selecting location sites, marketing, advertising, and maintaining rock solid customer service standards.
Under Mr. Patel’s leadership, Sigma Hospitality Group and its affiliates, along with their 600+ employees, have developed more than 40 Dunkin’ Donuts across three states as well as numerous hotels under the IHG, Hilton, Choice, and La Quinta brands.