Brad RahinskyPresident & CEOBrad Rahinsky serves as President and Chief Executive Officer of Hotel Equities, an Atlanta-based, full-scale hotel ownership, management and development firm. He develops the long term vision for Hotel Equites and supports all aspects of the firm’s growing business. In late 2018, Mr. Rahinsky guided Hotel Equities through a historic joint venture and strategic partnership with Virtua Holdings International that will accelerate the firms growth through a comprehensive acquisition platform.
Mr. Rahinsky joined Hotel Equities as Vice President of Operations in early 2012 and quickly moved into senior leadership where he has powered the firm’s explosive growth adding over 75 hotels to the firm in over 25 states and multiple provinces in Canada. To handle the rapid and unprecedented expansion, Mr. Rahinsky has internally developed and externally recruited some of the industry’s brightest leaders. Prior to joining Hotel Equities, Mr. Rahinsky co-owned a successful portfolio of Hilton and Hyatt branded hotels in the Southeast. He spent his early years learning the business through progressive executive level positions with Sheraton, Hyatt, Wyndham and various independent resorts.
Mr. Rahinsky serves as a member of the TownePlace Suites by Marriott Franchise Advisory Committee and Hilton’s Hampton Inn and Suites Owners Advisory Council. He earned a B.S. degree in Communication Arts with a minor in marketing from the University of West Florida. He and his beautiful wife, Tricia, have five children and reside in Fulton County, north of Atlanta, GA.
Frederick "Coach" CerroneFounder & ChairmanFred Cerrone serves as Founder and Chairman of Hotel Equities with a portfolio of properties nationwide. His four-decade career started as a desk clerk at Boston’s largest hotel and included work as an award-winning GM, an astute management company executive and a successful hotel owner. After many years in key positions with top hotels, he launched Hotel Equities in 1989 and Marriott tapped him as one of their first franchise partners.
In 2012, he co-founded Hotel Development Partners (HDP), an Atlanta-based joint venture between Hotel Equities, IRE Capital and McCarthy Investments to acquire and develop premier-branded hotels. He serves as COO of HDP which has ten properties under management in Atlanta and Charleston and three properties under development in Miami Beach and Atlanta.
Marriott International named Hotel Equities the recipient of its prestigious “Spirit to Serve Award for Community Service” in 2017 and 2012. The award recognized the company’s values as expressed through employee volunteerism plus in-kind and cash donations. Hotel Equities is also a two-time winner of the Marriott Partnership Circle Award.
Chairman of Marriott’s Fairfield Inn Franchise Advisory Board, Fred holds an MBA from Georgia State University and an undergraduate degree in Hotel and restaurant Management from Miami Dade College.