Senior Sales ManagerMarshall Hotels & Resorts HeadquartersErie, PA
A property of: Marshall Hotels & Resorts
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Job Description

Become Part of the Marshall Team……

Marshall Hotels & Resorts, is a premium management company responsible for an eclectic group of branded and independent hotels throughout the United States. Joining the Marshall Team gives you a rewarding career opportunity with a nationally ranked hospitality management company that focuses on customer satisfaction and personal growth. We pride ourselves in continually seeking motivated team members who believe guest service is the top priority.

First and foremost, we are all here to assist our guests. Everything else is secondary. If you don’t see our associates assisting a guest, you’re bound to watch them assisting someone who is…….Mike Marshall, President & CEO

You can expect to experience strong and supportive leadership, transparent and effective management of our human resources, employee engagement, a collaborative and supportive culture and a strong track record in staff retention, learning, professional development and growth across the whole organization.

Marshall Hotels and Resorts has taken ownership and management of the Bel-Aire Hotel and Conference Center Lake Erie. Formerly the Ramada.

The Senior Sales Manager is primarily responsible for handling customer inquiries and lead requests for groups. The incumbent will work with customers to align customer preferences with hotel needs and actively up-sell each business opportunity to maximize revenues and drive customer loyalty. This position will also ensure that business is turned over properly and in a timely fashion for quality service delivery. The incumbent is responsible for driving customer loyalty by delivering service excellence throughout each customer experience. This Senior Sales Manager will process business correspondence and create contracts and other related booking documentation as required. This position requires excellent selling skills, strong communication skills, and a detailed understanding of property operations, food and beverage, and planning. Dependent on the size of the property, the position may also provide day to day supervision to Sales associates.

The Senior Sales Manager has overall responsibility for transacting group customer inquiries and lead requests and achieving revenue and booking goals for their team. Overall, the position is accountable for the following:

  • Respond in a timely manner to incoming group/catering opportunities that are within pre-defined parameters. Refer opportunities to appropriate sales associate if business is outside these parameters.
  • Work collaboratively with other sales channels (e.g. on-property resources) to ensure sales efforts are coordinated, complementary and not duplicative.
  • Understand the overall market - competitors' strengths and weaknesses, economic trends, supply and demand etc. and how to sell against them.
  • Ensure business booked is within hotel parameters. Close the best opportunities for the property based on market conditions and the property's needs.
  • Execute and support the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence). Transfer accurate, complete, and timely information to the Events department in accordance with hotel and brand standards.
  • Actively up-sell each business opportunity to maximize revenue.
  • Develop and manage catering sales revenue and operation budgets, and provide forecasting reports.
  • Build and maintain strong working relationships with key internal and external stakeholders.
  • Understand and actively utilize company marketing initiative/incentives to close business.
  • Follow up on opportunities uncovered by the proactive sales team.
  • Identify and implement process improvements and best practices.
  • Promote accountability to drive superior business results. Includes successful execution of Sales strategies and business processes.
  • Establish clear expectations for customers and properties throughout the sales process.
  • Effectively resolve guest issues that arise as a result of the sales process. Bring issues to the attention of property and sales leadership team as appropriate
  • Execute exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event.
  • Serve the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to the brand.

Job Requirements


The ideal candidate will possess the following:

  • Minimum of 2 years of relevant sales and marketing group sales experience in the hospitality industry.
  • Relevant university or college qualification or degree.
  • Hospitality experience.
  • Understanding of market dynamics, enterprise level objectives and important aspects of business to accurately diagnose strengths and weaknesses, anticipate opportunities and risks, identify issues, and develop strategies and plans. Aligning individual and team actions with strategies and plans to drive business results.
  • Knowledge of economic and accounting principles and practices, P&L statements, operating budgets, forecasting and scheduling, and the reporting of financial data.
  • Knowledge of total hotel revenue management concepts, processes and strategies (including sales cycles and trends, account management, pricing, and inventory management).

Job Details

Senior level
Bonus Plan

About this location

building Type:


Customer Service
Personal Growth


Commuter Benefits
Company Discounts
Company Outings
Dental Benefits
Disability Insurance
Family Medical Leave
Flexible Spending Account (FSA)
Health Insurance Benefits
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Marshall Hotels & Resorts Headquarters
Marshall Hotels & Resorts is a one-stop, full-service hospitality
management company that operates nearly $1 billion in hotel real estate
on behalf of owners. The company’s suite of services inclushow more
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AddressSouth Division Street, Salisbury, MD, 21804 View map
Property typeOffice 
building TypeCommercial 

People (3)

Andres OrozcoGeneral Manager“My experience with MHR has been very rewarding. I believe this company believes in giving opportunities of growth to its members and supports them through the process. In an industry with such a high turnover rate, it is refreshing to be part of a management company that likes to develop its members to further their careers.”
Michael P. MarshallPresident & CEO“Since the beginning in 1980 we have operated as a family company and we truly care about the well-being of our employees. Without the great staff we have had to work with over the years we would not have been able to grow as we have. That growth offers opportunities for advancement and we wish to promote from within as often as possible. We value all of those who continue to work with us and welcome new members to our hotel family.”
Patty WeistDirector of Sales, DoubleTree by Hilton Hotel, Binghamton, NYDOS of the Year 2018 FULL SERVICE “I have worked as the Director of Sales under the management of Marshall Hotels and Resorts for the last 3 years. Marshall has granted me the opportunity to attain and surpass both my personal and professional goals. Under the direction of Marshall, I have been able to lead my team with confidence, enthusiasm and determination for today and the future.”

Culture (11)

American Hotel & Lodging Educational FoundationTo help people build careers, improve their lives, and strengthen the lodging industry through tools, resources and education.
We are a proud supporter of Women Supporting WomenTo provide awareness, education and support to all those affected by breast cancer.
Atlantic General HospitalA non-profit community-centered hospital serving the lower eastern shore.
Eva's VillageBreaking the cycle of poverty and addiction through community recovery and support services.
Junior Achievement of the Eastern ShoreVolunteers helping to prepare today's students for a bright future by fostering life skills.
Maggie's MissionA 100% volunteer organization dedicated to saving dogs, cats and horses and finding them forever homes.
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