Marketing Manager for Integrated Marketing and Digital SolutionsCrescent Hotels & Resorts HeadquartersFairfax, VA
A property of: Crescent Hotels & Resorts
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Job Description

Marketing & Digital is embedded in every corner of our lives – as we like to say at Crescent “Everything Is Digital”

We are looking for someone that has a passion for Hotel Marketing, who sees opportunities everywhere, and takes the initiative to implement tactics that drive revenue. This person has a positive, can-do attitude and enjoys working both individually and in a team environment.

This person is focused on driving revenue through innovation and can adapt and modify strategies as market conditions change.

Does this sound like you?

The Marketing Manager of Integrated Marketing + Digital Solutions will be responsible for working with our Sr. Directors of Integrated Marketing +Digital Solutions on auditing marketing opportunities, assisting with different tasks and marketing tactics across the portfolio.

In addition, the Marketing Manager will manage a portfolio of multi-branded properties. This position is responsible for ensuring core Marketing standards, fundamental expectations, and Crescent Hotels & Resorts best practices are fully implemented throughout all of the systems for Marketing.

LOCATION: This role is remote eligible anywhere in the country for qualified candidates.

REPORTS TO: SVP of Integrated Marketing + Digital Solutions

SUPPORTIVE FUNCTIONS

Responsible for developing and implementing digital objectives for your portfolio of hotels, via property-specific action plans designed to grow revenue for each property by segment to grow revenues and Return on Ad Spend (ROAS) cultivating multiple market segments for their portfolio of hotels.

Provide marketing / digital support and guidance to all on-property leaders, regional and other corporate teams.

Action, support & educate and our teams on marketing with best practices on the following tools: Website Updates, Expedia Travel ads, Marketing Audits, Meta Search Marketing, Display Marketing, Email Marketing, OTA & 3rd Party Website Optimization, Social Media Optimization, Imagery / Video guidance, and Marketing Reporting & Analytics

Develop a marketing plan for each property, with details on the programs and campaigns that will be launched with goals and track results of KPIs included.

Leverage our brand resources and work directly with our brand partners to support marketing initiatives that will increase revenues to our properties or support their goals.

Assist our properties in developing a Social Media Strategy, create Social Media Paid campaigns, and track & share all relevant KPI results.

Optimize both Brand & Vanity websites while tracking production and communicating key KPIs to our property, regional and corporate teams.

Creation of digital / marketing collateral including although not limited to digital ads, flyers, social media posts, templates, posters, video ads, and brochures.

Investigate and oversee implementation of new opportunities to increase revenues to our properties.

Maintain a working knowledge of relevant trends and best practices in marketing, digital, revenue management, sales, food & beverage, so applicable opportunities can be identified, launched, and optimized in the continually changing digital marketing space.

Manage photography assets for properties, working directly with photographers to build shot lists and be on property during photoshoots to assist and manage hotel staff, when needed.

Prepare presentations & reports for both Internal and External Customers

Travel is expected to be lite in this role, although candidates must be willing and able to travel as needed

SPECIFIC JOB KNOWLEDGE, SKILLS, AND ABILITY
  1. Digital Marketing & knowledge of the hotel industry


  1. High energy enthusiasm for Marketing, our Properties, and Crescent Hotels & Resorts with a focus on working as a team with our Sales & Revenue & Food & Beverage Partners to drive revenues for the properties in your portfolio.


  1. Strong initiative – ability to take on tasks with little supervision


  1. Willingness to learn new things & always look for new opportunities to grow our property revenues


  1. Bring new Corp Initiatives to Crescent Hotels & Resorts


  1. Manage projects & initiatives from inception to roll-out


REQUIRED

Job Requirements

See Job Description.

Job Details

Mid level
Full-time

About this location

floors:
0-10
class:
A
building Type:
Commercial

Values

Accountability
Action-Oriented
Integrity
Passion

Perks

401(K) Matching
Company Discounts
Dental Benefits
Disability Insurance
Flexible Spending Account (FSA)
Health Insurance Benefits
Life Insurance
Paid Holidays
Tuition Reimbursement
Vision Benefits
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Crescent Hotels & Resorts Headquarters
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Address10306 Eaton Place, Fairfax, VA, 22030 View map
Property typeOffice 
floors0-10 
class
building TypeCommercial 

People (6)

Michael GeorgeFounder, President & Chief Executive OfficerteamMemberName As Founder, President & CEO of Crescent Hotels & Resorts, Michael is a career hotelier, entrepreneur and leadership mentor. Crescent is a nationally recognized, top tier hotel and resort management firm, operating over 100 properties in the U.S. and Canada, with an additional 14 under development. Crescent is an award winning management firm and one of the few elite management companies approved to operate luxury and upper upscale full service hotels under Marriott, Hilton, Hyatt, IHG and premier soft brand affiliations. Crescent also operates a collection of legendary independent and lifestyle hotels & resorts affiliated with “Latitudes Collection, Lifestyle by Crescent”. Crescent's clients predominately include hotel REIT’s, private equity firms and major developers. Prior to Crescent, Michael served as Senior Vice President of Operations for Destination Hotels & Resorts. Destination operated many luxury independent hotels and resorts including signature assets such as Hotel del Coronado, Eden Roc Resort and Royal Palms Resort & Spa. Prior to Destination, Michael served as Chief Operating Officer for Sunstone Hotels & Resorts and was instrumental in Sunstone becoming one of Marriott’s largest full service managers. Michael also served as Senior Vice President of Operations for Capstar/MeriStar Hotels and Resorts (present day Interstate Hotels); Michael was a member of the executive committee who took the firm public. Early in his career, Michael served as an award winning General Manager for premier full service hotels and resorts with Hilton, Westin and Sheraton brand affiliations. Michael currently serves on the Owners Advisory Boards of Marriott and Hilton. Michael previously served on the Board of Directors of several publicly traded hotel companies and is an active contributor to the Juvenile Diabetes Research Foundation.
Michael Carr-TurnboughSenior Vice President of Food & BeverageteamMemberName Michael brings a wealth of industry experience with over 30 years in Food & Beverage. He brings to Crescent a strong background in culinary operations in both the hospitality and restaurant industries. Prior to joining Crescent, Michael held the role of Vice President of Culinary Operations with Sage Restaurant Group where he was an intricate part in the creation of opening 13 award winning restaurants and hotels. Michael has direct involvement in property operations, as well as the development and implementation of detailed policies and procedures. In his role as SVP of Food & Beverage, Michael will lead Crescent’s Food & Beverage team within the operations department.
Evan StuderSenior Vice President of OperationsAs Executive Vice President of Operations, Evan Studer works directly with regional teams over a portfolio of hotels and with ownership representatives for those designated hotels. Mr. Studer brings an extensive and successful amount of experience in the hotel/hospitality industry to Crescent Hotels & Resorts. Prior to joining Crescent, Mr. Studer held the Executive Vice President of Operations position at Invitation Homes, the largest owner/operator of single-family residential leased homes throughout 14 major US markets. Prior to that Evan held the position of Executive VP of Operations at Remington Hotels for 3 years and Executive Vice President Operations at Sunstone Hotels Management company (which became a wholly owned subsidiary of Interstate Hotels & Resorts) for 15 years including 6 years of direct COO responsibilities and assisted operationally with a successful IPO rollout. Evan also had a successful tenure with Vista Host Hotels and Winegardner & Hammons. Mr. Studer has extensive experience in day to day operations and overseeing the opening of numerous hotels as a general manager, regional director and SVP of Sales & Marketing, and he also served on many hotel industry committees including Marriott’s Rooms Advisory Board and VP of Tourism for Pensacola, FL to name a few. Evan also became a certified trainer of the Integrity Selling system and a graduate assistant of the well-known Dale Carnegie program. Mr. Studer holds a BS Degree in Mathematics and Business Administration from Eastern Kentucky University.
Robert ButlerExecutive Vice President of OperationsRobert brings to team Crescent more than 25 years of invaluable operational leadership experience, Robert joins us from Sage Hospitality where he served as Executive Vice President of Operations with total oversight of Sage’s full service portfolio. Robert has demonstrated a career record of consistently leading top-brand hotels to exceptional performance through focus on quality and top-line revenue to drive profitability, market penetration, brand development, and associate and guest satisfaction. Robert has a history of providing effective and strategic leadership, promoting team development and has the capacity to build and create a competitive advantage resulting in superior quality, value and service.
Laura WarnerSenior Vice President of Human ResourcesLaura Warner is Senior Vice President of Human Resources at Crescent Hotels & Resorts in Fairfax, Virginia. With over 15 years of diverse management experience in the hospitality industry, Laura is directly responsible for all aspects of the Human Resource discipline within the Crescent portfolio. Highly skilled and proficient in all facets of Human Resources, Laura is a dynamic leader dedicated to developing positive associate relations and exceeding organizational goals. Laura's involvement in the industry began with front office, food and beverage, and various different operational roles at Marriott International before establishing her career in Human Resources with Starwood Hotels.
Michael J MetcalfChief Operating OfficerMike Metcalf possesses over 25 years of hotel investment, underwriting, asset management and operations experience ranging from resort, luxury, upper upscale, convention, golf and condominium hotels. As Chief Operating Office of Crescent Hotels & Resorts, he is engaged with Crescent’s capital partner relations, hotel investment strategy, asset management oversight and securing management contracts. Mike has been instrumental in Crescent’s success for many years, having served previously as Executive Vice President, Executive Vice President of Operations, Senior Vice President of Operations, Vice President of Operations, and Vice President of Business Development for Crescent Hotels & Resorts. Mike began his career with ITT Sheraton in various operational positions including General Manager at numerous ITT Sheraton managed hotels. Mike served as General Manager at the prestigious PGA National Resort & Spa in Palm Beach, Sheraton LAX, and was General Manager in Orlando at both Hotel Royal Plaza and Delta Orlando Resort. Mike also served as Vice President for NR Advisors, an independent consulting firm providing asset management and interim General Manager services. Prior to Crescent, Mike served as Vice President of Operations for Providence Hospitality Partners.
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