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Marketing ManagerCanopy by Hilton Washington DC Bethesda NorthNorth Bethesda, MD
A property of: Sage Hospitality Group
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Job Description

Why us?

Sage Hotel Management is currently seeking a Marketing Manager at Canopy Bethesda North, located in Bethesda MD. As a member of our Collaborative, you will have the opportunity for personal growth, to engage in our community, and you will enjoy the opportunity to enrich lives one experience at a time.

At Sage Hotel Management, we passionately strive to be the best and create excellence in everything we do. We are known amongst our staff, our owners, our guests, and our communities as leaders in our field who are authentic, humble, innovative, and flexible operators driven to anticipate needs and exceed expectations.

Sage's vision is to be recognized by our customers as the best in our business through ensuring a culture that "makes the ordinary extraordinary!" The ideal candidate should champion this culture in every touchpoint of our business from our associates, guests, owners, and communities. The service and courtesy you extend and promote daily will ensure a healthy and productive culture of serving others with excellence. Join us today!

Job Overview

The Marketing Manager is a dual role overseeing the marketing planning, operations and execution at The Canopy by Hilton, Washington DC Bethesda North and its associated F&B outlets, in partnership with Sage Restaurant Concepts and Sage Hotel Management marketing management teams. The marketing manager will be responsible for all marketing activities on property, including but not limited to planning, activations, promotions, events, partnerships, social media, public relations agency oversight, email marketing, and website management. In partnership with the Sage home office support team, this role will also ensure the integrity of digital reputation management, menu management and advertising initiatives. In conjunction with the marketing teams, ensures proper use of marketing tracking links throughout digital channels. The ideal candidate is someone who is highly organized, tech-savvy and has the ability to learn new systems quickly. They thrive in a fast-paced environment and are comfortable with the art of the pivot. They can manage multiple competing priorities and effectively prioritize workload. Must be able to write well, with proper spelling and grammar, and ensure content is on brand and in voice.

Responsibilities

  • Develop and submit quarterly and monthly marketing plans to Sage Home Office and collaborate with SRC and SHM home office and regional marketing teams to ensure integrated campaign approaches, proper data collection via our tools and systems, and brand integrity across all external marketing content. Plans should include a regular cadence of promotions, events and activations for the restaurant and hotel.
  • Following the social media strategy and SOPs provided by the brand, responsible for restaurant and hotel social media content including pre-scheduled content via Sprout Social and in-the-moment stories, videos, etc. as well as guest engagement/community management of our social media platforms (Facebook and Instagram).
  • Responsible for developing a regular cadence of email campaign content for the restaurant, as well as strategies and tactics to grow and nurture this audience, while highlighting the hotel when appropriate. Also responsible for working with home office marketing team on creation of relevant automated email campaigns, loyalty programs and review surveys to foster new guest acquisition and guest loyalty.
  • Oversight of F&B, lifestyle and travel PR agency partner selected in conjunction with home office and regional marketing team; ensure regular cadence of newsworthy pitching, media and influencer visits, reporting to relevant stakeholders and coordination of filming/photoshoots on property.
  • In partnership with home office marketing, maintain up-to-date content, visual assets, brand presence and integrity across all guest-facing digital platforms for both the hotel and restaurant including but not limited to website, Yelp, Google My Business, TripAdvisor, Tock, TripleSeat/Gather, SinglePlatform and OpenTable.
  • In partnership with SRC Home Office marketing, ensure up-to-date restaurant website content and management, including homepage alerts and pop-ups, "happenings" pages to promote our marketing activities, trackable UTM links and OpenTable reservations links and menus + days/hours of operations. No HTML knowledge required.
  • In partnership with SRC Home Office marketing team, conceive of, execute, measure and evaluate ongoing advertising initiatives including but not limited to paid social media, Yelp and OpenTable campaigns, and/or digital advertising opportunities with relevant local media outlets or influencers.
  • Work with restaurant teams to ensure proper configuration of reservation platforms and private dining sales tools, including collaborating with IT teams to ensure floorplans match between SRC tools and POS.
  • Assist with responding to online reviews as assigned by SRC home office marketing team.
  • Ensure consistency of storytelling and brand messaging across all channels and email marketing campaigns, as well as consistency of tracking across all digital content and outbound links.
  • Work with home office and regional marketing teams to benchmark, measure, track and analyze the performance of demand-generation channels, content and campaigns/digital marketing initiatives. Use this reporting to drive improved content, marketing initiatives and decisions. Ensure insights and learnings lead to measurable actions.
  • Stay up to date with the latest trends and best practices in the restaurant digital space, including online ordering, online marketing and measurement.
  • Set ambitious growth, engagement and web traffic goals on all platforms and stay accountable to these goals.
  • Responsible for marketing within the restaurant's 4-walls (check presenters, table tents, special menus and promotional materials, hotel cross-marketing including elevator signage, check-in collateral, etc.) as well as developing and leveraging creative community partnerships with nearby offices, apartment buildings, associations, non-competing businesses, etc. to drive business.
  • Responsible for executing hotel marketing needs on property, including but not limited to activations, community engagement within the Pike & Rose neighborhood and serving as a brand ambassador for the Canopy and its F&B offerings.

Job Requirements

Qualifications

Education/Formal Training

A four year college degree or equivalent education/experience.

Experience

Required to have a minimum of 2-4 years of experience in a marketing position. Hospitality experience preferred.

Knowledge/Skills
  • Strong interpersonal, verbal and written communication skills
  • Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
  • Ability to negotiate effectively
  • Excellent attention to detail and multi-tasking skills
  • Professional appearance and manner
  • Computer literacy, specifically MS Word for Windows
  • Communication at all levels; multi-tasking; time management

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Occasional standing.
  • Occasional carrying and lifting of files and office items up to 25 lbs.

Environment

95% indoor office environment

Job Details

Mid level
Full-time

About this location

class:
Midscale
room Count:
101-250
location Type:
Urban

Values

Community
Integrity
Leadership
Personal Growth

Perks

401(K)
401(K) Matching
Company Discounts
Dental Benefits
Family Medical Leave
Health Insurance Benefits
Hotel Discounts
Job Training
Paid Sick Days
Paid Time Off
Tuition Reimbursement
Vision Benefits
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Canopy by Hilton Washington DC Bethesda North
Canopy by Hilton Washington DC Bethesda Northshow more
Address940 Rose Avenue, North Bethesda, MD, 20852 View map
Property typeHotel 
classMidscale 
room Count101-250 
location TypeUrban 

People (6)

Thelma RockholdSenior Vice President, Sage Hotel Management“Always treat your employees exactly as you want them to treat your best customers.” – Stephen R. Covey
Daniel del OlmoPresident, Sage Hotel Management"It always seems impossible until it’s done." - Nelson Mandela
Matt SchwartzSenior Vice President and Chief Technology OfficerMatt Schwartz currently serves as Senior Vice President and Chief Technology Officer at Sage Hospitality. In this capacity, Matt has responsibility for all aspects of IT including applications, infrastructure, business intelligence, project management and security for the entire company. Matt spends most days thwarting cyber attacks, enhancing Sage’s CRM database, and moving as much as possible to the Cloud. Prior to joining Sage, Matt served as the VP of Digital Solutions at Intrawest where he deployed a cloud-based Central Reservation System (CRS) to all of Intrawest’s resort properties including Winter Park and Steamboat. Prior to Intrawest, Matt held various leadership positions in IT and Finance at PetSmart and Staples. Matt has a strong passion for technology, starting his career as a “coder” of HTML and SQL. Matt earned a B.S. with Honors from Cornell University and an M.B.A from MIT’s Sloan School of Management.
Jason AltbergerChief Investment OfficerJason Altberger is Sage Hospitality’s Chief Investment Officer and leads Sage’s continued growth in the real estate investment market, targeting urban lifestyle hotels and developments that align with the company’s vision within the United States. Jason joins Sage after 18 years at real estate private equity firm DLJ Real Estate Capital Partners where he spent the final eight years of his tenure as Managing Director. In this role, he was responsible for a range of assets and investment opportunities and served as an investment committee member for both the US and China funds. He held previous positions with real estate merchant bank Cheslock, Bakker & Associates and the New York office of accounting firm Price Waterhouse. Jason received his undergraduate degree from Georgetown University, magna cum laude, and an MBA from The Wharton School of Business with highest distinction. He is also a licensed CPA, he is an avid runner and serves on the board of a charter school in New Jersey.
Zack NeumeyerChairmanZachary T. Neumeyer is a businessman and civic leader. He is the Chairman of Sage Hospitality and is the Vice Chair of Mobile Accord. He is or has been an investor and board member of companies in the technology, communications, manufacturing, senior housing, banking and service industries. He also works on K-12 education reform in Colorado and nationally. Zack’s civic focus is ensuring that every child in America can fulfill their potential. He works through many organizations focused on making our education system work. These include Board Chair of America Succeeds, Board Member of Colorado Succeeds and Teach For America Colorado. He believes that developing superb leadership is essential to improving our cities, states and country. Zack is a graduate of Cornell University—along with many others at Sage, who also refuse to disclose their graduation year. Continuing in his passion for education, he has taught or lectured at Cornell University, University of Colorado, Harvard University and The University of Denver.
Walter IsenbergCo-Founder, President & Chief Executive Officer Sage Hospitality Group"The future belongs to those who believe in the beauty of their dreams." – Eleanor Roosevelt

Culture (3)

COMMUNITY CITIZENSHIPGiving back to our communities isn’t just a nice talking point. At Sage, it’s a way of life. Our associates are constantly encouraged to find better ways to take care of the places where we live, work and play. We want to make sure it’s never about us—it’s about doing all we can for the greater good.
LEADERSHIP DEVELOPMENTWe believe leaders should be disruptors because that’s how change occurs. Sage is always looking for ‘A’ players—the leaders of leaders. We empower our leaders with a perfect balance of robust growth opportunities, efficient task force management and chances for personal fulfillment. We never forget that the best leaders are people focused first.
PERSONAL & PROFESSIONAL GROWTHAchieving personal and professional growth is one of our values at Sage Hospitality. We believe it’s not just about the work you do, but it’s about who you are. We know your job isn’t your life. That’s why we support our associates in finding the perfect balance between what they do and who they are. By encouraging associates to take initiative and responsibility for their own advancement, we empower them to own their outcomes—both personally and professionally.
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