Henderson Beach Resort & Spa Job Description
February 2, 2021
Henderson Beach Resort & Spa
Director of Sales & Marketing
This position is an integral part of on-site marketing and communications to ensure that the property is executing on- line, print materials and creation of unique programing consistent with the corporate brand standards, producing materials in a timely manner and on budget to meet the needs of the different revenue generating departments.
Works with the Director of Sales & Marketing and home office team members to ensure that branding and creative standards in all areas are upheld. Manages creative projects from concept to completion, maintains the integrity of the brand voice, and translates marketing objectives into creative tactics to drive revenue while building brand awareness and engagement.
Interacts with designated branding, media, public relations and print companies as well as sales, spa, food & beverage and all other revenue producing areas and the home office to ensure that communication material is produced to company branding standards and delivered in a timely manner.
Manages social media and email marketing platforms. Works closely with home office team members including VP of Communications, Director of Marketing, Marketing & Communications Manager and Social Media & Reputation Management Manager to ensure strategic marketing communication needs are consistent and being met.
ESSENTIAL JOB FUNCTIONS
Receives and manages in conjunction with the Director of Sales & Marketing all marketing requests from initiation to completion including website updates, presentations, collateral, ads, signage.
Manages projects through the MONDAY project management tool in collaboration with agency and home office to meet deadlines.
Build and execute email marketing communications from start to finish for different audience segments including group, leisure, prospects and food & beverage. Prepare email copy and select imagery using pre-set templates.
Oversee CRM database, audience list building for email campaigns and email marketing calendar.
Crafting creative briefs and leading internal brainstorms with departments.
Collaborate with various department heads to develop on property programs and partnerships.
Lead weekly marketing calls with department heads; generate agenda and meeting recap.
Manage all branded and co-branded materials for consistency and adherence to brand standards.
Maintain inventory of print collateral and ensure outdated materials are discarded; including guestroom materials, menus, signage, etc.
Directly manages website CMS on a daily/weekly basis to ensure content is up to date and accurate for property and related websites.
Prepare presentation material for sales presentations as needed by sales and other revenue generating areas.
Oversee photo management and file storage in Dropbox in conjunction with Marketing Home Office to ensure outdated imagery is removed from property library and use.
Maintain and update property profiles and offers on third party partner sites and portals, i.e. Preferred Hotels, Virtuoso, Cvent, Trip Advisor, Group Representation Firms, etc.
Identify and keep updated local and regional listing sites for all revenue areas including Food and Beverage, Spa, Golf, Rooms.
Maintain competitive research for all revenue areas including information for holidays, special events.
Prepare final ROI on all special promotions, events, holidays using the corporate ROI form.
Assist in growing local contacts especially for spa and F & B and submit to NAVIS database.
Run campaign and email analysis reports in NAVIS platform.
Actively communicate opportunities to interface with noteworthy events and/or public relations to Marketing Home Office and VP of Communications.
Develop landing pages as needed for promotions, local accounts/partners, groups and marketing campaigns in partnership with Marketing Home Office.
Participate in monthly agency marketing call with DOSM, DORM and home office.
Participate in weekly Revenue call with DORM, DOSM, GM to identify marketing needs and strategies with focus on key weekends, holidays and events.
Participate in bi-weekly PR agency calls with DOSM and VP of Communications.
Liaise with local media outlets for PR opportunities, in coordination with VP of Communications.
Create and coordinate programming around unique / special events – especially for Hotel Bennett’s multiple F&B outlets
Oversee and publish social media content across the hotel’s multiple channels.
Assist with all other marketing tasks and projects as needed.
Must be 18 years of age or older.
High school diploma or equivalent required
Bachelor’s degree (B.A. or B.S.) from four-year College or university; or three years related experience and/or training; or equivalent combination of education and experience is preferred
At a minimum, must possess at least five years related marketing experience and training or an Associate’s Degree or equivalent from two-year College or technical school; or equivalent combination of education and related sales experience
Prefer some graphic design background etc.
Excellent written and verbal communication skills
Read and interpret documents in English such as safety rules, operating and maintenance instructions, and procedural manuals, newspapers, periodicals, journals, and manuals.
Write routine reports, correspondence, business letters, summaries, and reports using prescribed format, and conforming to all rules of punctuation, grammar, diction, and style.
Ability to speak effectively before groups such as customers or employees.
Apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
Use mathematical skills to interpret financial information and prepare reports and budgets.
Read and interpret business records and statistical reports.
Make business decisions based on reports and similar facts, as well as on experience and personal opinions.
COMPUTER SKILLS: Must have sufficient computer skills that will allow them to be able to use, in a proficient manner, all Salamander Hospitality issued software programs implemented, including but not limited to the following:
Internet browser programs
Knowledge of e-mail and CRM platforms
Knowledge of CMS (Content Management Systems)
Knowledge of basic photo editing, resizing images
Basic html knowledge an asset as is experience in InDesign
NOTE: Company-issued software programs implemented may be changed from time to time; the E Marketing Manager is required to learn the new programs and upgrades as soon as practicable.
The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties this job, the employee is regularly required to stand; walk’ use hands to finger, handle or feel; reach with hands and arms; stoop, kneel, crouch; talk and hear.
The employee must be able to lift and move up to 25 pounds.
The employee must be able to see differences in widths and length of lines such as those on graphs.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Must be able to work effectively in a stressful environment, communicate with others, effectively deal with customers and accept constructive criticism from supervisors.
Must be able to change activity frequently and cope with interruptions.
Salamander is an Equal Opportunity Employer, Drug Free Workplace, and participates in E-Verify....
See job description.