Marketing ManagerThe Henderson, a Salamander Beach Resort & Spa ResortDestin, FL
A property of: Salamander Hotels & Resorts
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Job Description

Henderson Beach Resort & Spa Job Description Job Title: Marketing Manager Effective Date: February 2, 2021 Company: Henderson Beach Resort & Spa Department: Marketing Reports To: Director of Sales & Marketing FLSA Status: Exempt/Salaried POSITION OBJECTIVE This position is an integral part of on-site marketing and communications to ensure that the property is executing on- line, print materials and creation of unique programing consistent with the corporate brand standards, producing materials in a timely manner and on budget to meet the needs of the different revenue generating departments. POSITION SUMMARY Works with the Director of Sales & Marketing and home office team members to ensure that branding and creative standards in all areas are upheld. Manages creative projects from concept to completion, maintains the integrity of the brand voice, and translates marketing objectives into creative tactics to drive revenue while building brand awareness and engagement. Interacts with designated branding, media, public relations and print companies as well as sales, spa, food & beverage and all other revenue producing areas and the home office to ensure that communication material is produced to company branding standards and delivered in a timely manner. Manages social media and email marketing platforms. Works closely with home office team members including VP of Communications, Director of Marketing, Marketing & Communications Manager and Social Media & Reputation Management Manager to ensure strategic marketing communication needs are consistent and being met. ESSENTIAL JOB FUNCTIONS Receives and manages in conjunction with the Director of Sales & Marketing all marketing requests from initiation to completion including website updates, presentations, collateral, ads, signage. Manages projects through the MONDAY project management tool in collaboration with agency and home office to meet deadlines. Build and execute email marketing communications from start to finish for different audience segments including group, leisure, prospects and food & beverage. Prepare email copy and select imagery using pre-set templates. Oversee CRM database, audience list building for email campaigns and email marketing calendar. Crafting creative briefs and leading internal brainstorms with departments. Collaborate with various department heads to develop on property programs and partnerships. Lead weekly marketing calls with department heads; generate agenda and meeting recap. Manage all branded and co-branded materials for consistency and adherence to brand standards. Maintain inventory of print collateral and ensure outdated materials are discarded; including guestroom materials, menus, signage, etc. Directly manages website CMS on a daily/weekly basis to ensure content is up to date and accurate for property and related websites. Prepare presentation material for sales presentations as needed by sales and other revenue generating areas. Oversee photo management and file storage in Dropbox in conjunction with Marketing Home Office to ensure outdated imagery is removed from property library and use. Maintain and update property profiles and offers on third party partner sites and portals, i.e. Preferred Hotels, Virtuoso, Cvent, Trip Advisor, Group Representation Firms, etc. Identify and keep updated local and regional listing sites for all revenue areas including Food and Beverage, Spa, Golf, Rooms. Maintain competitive research for all revenue areas including information for holidays, special events. Prepare final ROI on all special promotions, events, holidays using the corporate ROI form. Assist in growing local contacts especially for spa and F & B and submit to NAVIS database. Run campaign and email analysis reports in NAVIS platform. Actively communicate opportunities to interface with noteworthy events and/or public relations to Marketing Home Office and VP of Communications. Develop landing pages as needed for promotions, local accounts/partners, groups and marketing campaigns in partnership with Marketing Home Office. Participate in monthly agency marketing call with DOSM, DORM and home office. Participate in weekly Revenue call with DORM, DOSM, GM to identify marketing needs and strategies with focus on key weekends, holidays and events. Participate in bi-weekly PR agency calls with DOSM and VP of Communications. Liaise with local media outlets for PR opportunities, in coordination with VP of Communications. Create and coordinate programming around unique / special events – especially for Hotel Bennett’s multiple F&B outlets Oversee and publish social media content across the hotel’s multiple channels. Assist with all other marketing tasks and projects as needed. EDUCATION/EXPERIENCE Must be 18 years of age or older. High school diploma or equivalent required Bachelor’s degree (B.A. or B.S.) from four-year College or university; or three years related experience and/or training; or equivalent combination of education and experience is preferred At a minimum, must possess at least five years related marketing experience and training or an Associate’s Degree or equivalent from two-year College or technical school; or equivalent combination of education and related sales experience Prefer some graphic design background etc. REQUIREMENTS LANGUAGE SKILLS: Excellent written and verbal communication skills Read and interpret documents in English such as safety rules, operating and maintenance instructions, and procedural manuals, newspapers, periodicals, journals, and manuals. Write routine reports, correspondence, business letters, summaries, and reports using prescribed format, and conforming to all rules of punctuation, grammar, diction, and style. Ability to speak effectively before groups such as customers or employees. REASONING ABILITY: Apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Use mathematical skills to interpret financial information and prepare reports and budgets. Read and interpret business records and statistical reports. Make business decisions based on reports and similar facts, as well as on experience and personal opinions. COMPUTER SKILLS: Must have sufficient computer skills that will allow them to be able to use, in a proficient manner, all Salamander Hospitality issued software programs implemented, including but not limited to the following: Microsoft Word PowerPoint Microsoft Excel Internet browser programs Knowledge of e-mail and CRM platforms Knowledge of CMS (Content Management Systems) Knowledge of basic photo editing, resizing images Basic html knowledge an asset as is experience in InDesign NOTE: Company-issued software programs implemented may be changed from time to time; the E Marketing Manager is required to learn the new programs and upgrades as soon as practicable. PHYSICAL DEMANDS The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties this job, the employee is regularly required to stand; walk’ use hands to finger, handle or feel; reach with hands and arms; stoop, kneel, crouch; talk and hear. The employee must be able to lift and move up to 25 pounds. The employee must be able to see differences in widths and length of lines such as those on graphs. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. WORK ENVIRONMENT Must be able to work effectively in a stressful environment, communicate with others, effectively deal with customers and accept constructive criticism from supervisors. Must be able to change activity frequently and cope with interruptions. Salamander is an Equal Opportunity Employer, Drug Free Workplace, and participates in E-Verify....

Job Requirements

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Job Details

Mid level

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401(K) Matching
Company Discounts
Dental Benefits
Flexible Spending Account (FSA)
Health Insurance Benefits
Life Insurance
Paid Time Off
Tuition Reimbursement
Vision Benefits
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The Henderson, a Salamander Beach Resort & Spa Resort
With reverence to its humble beginnings and nautical history as "The
World's Luckiest Fishing Village," The Henderson beautifully captures the
timeless romance of traditional coastal architecture and coshow more
show more
Address200 Henderson Resort Way, Destin, FL, 32541 View map
Property typeHotel 
room Count101-250 
location TypeResort 

People (4)

Tashea LoweryCorporate Director of Human ResourcesWhen your work speaks for itself, don't interrupt
Prem DevadasPresidentPrem Devadas, President, is a 25-year veteran of the hospitality industry. After ten years with The Potomac Hotel Group in Washington, D.C., he left the Regional Director of Operations position to manage the lodging portfolio for CCA Industries whose holdings include The Jefferson Hotel in Richmond, VA, The Hermitage Hotel in Nashville, TN and Kiawah Island Resort near Charleston, SC. As Managing Director, he repositioned the Jefferson Hotel and the Hermitage Hotel through extensive renovations, and achieved Mobil Five Star and AAA Five Diamond awards for the respective properties. At Kiawah Island, he directed the development and successful opening in August 2004 of The Sanctuary at Kiawah Island, the new 255-room ultra-luxury hotel, which is hailed as one of the world's best.
Theresa SiloVice President of Human ResourcesTheresa Silo, Vice President of Human Resources, is directly responsible for the human resources departments throughout the Salamander portfolio. A seasoned and respected industry leader, her experience features leadership roles at some of the country’s most decorated properties. Silo spent 14 years at Kiawah Island Golf Resort in two spells, working as both director of human resources and the director of operations at the Kiawah Island Inn. She has also served as the general manager of The Hermitage Hotel in Nashville, TN; director of operations at the Waldorf Towers in New York, NY; and front office manager at The Jefferson Hotel in Richmond, VA.
John SpeersVice President of OperationsJohn Speers, Vice President of Operations, oversees day-to-day operations of the company's hotels and resorts. He brings an exceptional background in luxury and Five Star/Five Diamond operations, having previously served as Senior Vice President overseeing properties such as Chatham Bars Inn and the Inn at Perry Cabin, as well as the Managing Director for The Little Nell Hotel, Residences at Little Nell, and The Aspen Mountain Club. Speers has previously served as General Manager of Faena Hotels in Miami Beach, as Resort Manager of Four Seasons Jackson Hole in Teton Village, WY, and as Director of Food and Beverage at Four Season Chicago. He began his career as an Executive Assistant Manager, Director of Food and Beverage at The Ritz-Carlton Palm Beach in Florida. Prior to joining Ritz Carlton, he was the General Manager of acclaimed restaurant's in San Francisco and New York City.
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