Complex Director of Marketing, OrlandoSignia by Hilton Orlando Bonnet CreekOrlando, FL
A property of: Hilton
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Job Description

Principle Responsibilities & Position Purpose:

Oversees all Marketing Planning & Execution strategies for five hotels. Accountable for the development, management, execution and measurement of all aspects of the marketing/branding strategies to include, but not limited to: Positioning, Marketing Budgets, Social Media, Websites, Advertising, Collateral, and Content. All efforts should be focused on maximizing performance. Success measures include: budget achievement, increasing topline revenue, optimizing expenses and achieving channel/market share objectives.

As a Complex Director of Marketing, this position reports directly to the Managing Director of Bonnet Creek, and requires regular interaction with all hotels' General Managers, Directors of Sales, Directors of Revenue Management, and Directors of Finance. This position is a managerial role that is responsible for the hiring, development and success of the complex marketing team.

Our ideal candidate is an energetic marketing professional who thrives on creativity and strategic planning. This individual encompasses the following skillsets:
  • Branding / Positioning
  • Omni-Channel Marketing Strategy
  • Media and PR Strategy
  • Website Content Development
  • Storytelling from Data/Data Analysis
  • Ability to Engage Others / Presentation Skills
  • Project Management
  • Agency Management
  • Leadership & People Management
  • Budget Management

ESSENTIAL FUNCTIONS

Marketing and eCommerce Planning & Strategy
  • Branding & Positioning: Establishes all messaging, positioning and marketing strategies, understanding the impact to the hotels' business mix, customer, and commercial strategy. Also delivers content and messaging that meets brand standards.
  • Plan & Budget : Develops strategic marketing plans and establishes annual marketing budgets along with the Managing Director, General Managers, Directors of Sales, and Directors of Revenue Management. Marketing plans should be annual, seasonal and by segment of deployment inclusive of cost and deployment strategies (traditional, digital, and/or social media) through the review of competitive data, demand analysis and market mix management.
  • B2B Sales & Catering Marketing Support: Collaborates with the Directors of Sales to provide marketing support to all sales-impacted market segments, including but not limited to, BT (Business Transient) accounts, GDS, B2B Groups, and Luxury Consortia. Liaison with C&E (Catering & Events) Team to support local and group catering revenue generation.
  • On-Property Experiences: Works alongside operations to develop the strategic direction of curated on-property experiences and activations.
  • Market Research: conducts market-level research, such as SWOT analysis, competitive set studies, and marketing surveys to test current and/or new service levels and product concepts.
  • Content & Asset Strategy: Manages the strategic direction on all consumer facing marketing materials, including but not limited to: Website Content, 3 rd Party Sites, Digital & Print Advertising, On-Property & In-Room Collateral, and Sales Tools.
  • Agency Management: Responsible for the agency vetting process, agency relationship / management, and ensuring agency alignment to the wider strategic plan and goals. Agencies may include a social media agency, creative agency, PR agency, and/or media buying agency.
  • Revenue Optimization : Works with Revenue Management to utilize data to make strategic decisions focused on optimizing performance.
  • Social Media : Development of comprehensive social media strategy across all hotels including content development, audience building and social influencer partnerships.
  • Partnerships:
    • Internal Partnerships: Works with and leverages internal corporate partners including but not limited to Brand Marketing, Regional Leaders, and the eCommerce Consulting Group (ECG).

External Partnerships : Identifies partnership/sponsorship opportunities for joint outreach that align to the hotel's positioning.

Hotel, Ownership & Corporate Meetings, Presentations and Reports
  • Prepares for and attends all strategic meetings, ownership reviews (as needed) and corporate hotel reviews.
  • In coordination with Revenue Management, presents out on marketing activity and performance results utilizing supporting data and maintains a forward-looking analysis/plan and strategic direction.
  • Prepares for and attends all budget meetings.
  • In coordination with Revenue Management, helps prepare marketing activity reports on regular cadence and on an as needed basis.

Human Resources / People Management
  • Oversees the management, training and career development of the complex marketing team.
  • Works with the Managed Support Team on alignment for marketing job descriptions and hiring of candidates for complex marketing positions.
  • Creates a career development plan and actively participates in continuing education opportunities to ensure further professional development.

Job Requirements

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY
  • Extensive knowledge of marketing communication mediums to include but not limited to traditional, digital, and social channels.
  • Ability to perform critical analysis and to manage extensive amounts of information.
  • Excellent written skills sufficient to produce internal/external sales and marketing communication
  • Excellent presentation skills.
  • Ability to effectively navigate the enterprise and communicate with department heads, executive committee members, team members and corporate leaders.
  • Ability to manage multiple projects and achieve deadlines .
  • Media buying experience, both traditional and digital.
  • Copy development.
  • Software/Program Skills/Knowledge:
  • Microsoft Office (Word, Power Point, Excel & Outlook)
  • Social Sites and other applications
  • CMS platforms
  • Digital analytics

QUALIFICATION STANDARDS

Education:
  • Bachelor's Degree required
    • Emphasis in marketing and/or public relations preferred
  • Master's degree preferred, but not required .

Experience:
  • 10+ years of combined marketing, advertising, and/or ecommerce marketing experience.
  • Prior experience analyzing marketing and eCommerce reports is required
  • Prior hotel/travel industry experience preferred, but not required
  • Prior luxury experience preferred, but not required

Job Details

Senior level
Full-time

About this location

class:
Upscale
room Count:
1001+
location Type:
Resort

Values

Hospitality
Integrity
Leadership
Now
Ownership
Teamwork

Perks

401(K)
401(K) Matching
Adoption Assistance
Casual Attire
Commuter Benefits
Company Discounts
Company Outings
Counseling
Dental Benefits
Disability Insurance
Employee Stock Purchase Plan
Family Medical Leave
Fitness Subsidies
Flexible Spending Account (FSA)
Flexible Work Schedule
Gender Reassignment Coverage
Health Insurance Benefits
Job Training
Legal Consultations
Life Insurance
Onsite Gym
Paid Holidays
Paid Sick Days
Paid Time Off
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Signia by Hilton Orlando Bonnet Creek
 Signia by Hilton Orlando Bonnet Creek show more
Address14100 Bonnet Creek Resort Lane, Orlando, FL, 32821 View map
Property typeHotel 
classUpscale 
room Count1001+ 
location TypeResort 

Culture (3)

Hilton Hotel Team Members Share Career Path Stories, Early Career AdviceWith thousands of opportunities on Team Hilton across the globe, Hilton empowers life-long learning, encouraging our Team Members to find their passion and create their own unique career journeys. Here, Team Members at our U.S. hotel properties share their career paths and advice to those just beginning their own careers in hospitality. Read more here: https://jobs.hilton.com/us/en/blogarticle/hilton-hotel-team-members-share-career-path-stories-early-career-advice
Hilton Ranked #1 on DiversityInc’s Top 50 Companies for Diversity ListHilton has been recognized for its commitment to diversity and inclusion by DiversityInc, placing #1 on the 2021 Top 50 Companies for Diversity list. This award marks the company’s seventh consecutive year on the list, which highlights the nation’s top companies that hire, develop, retain and promote a broadly diverse workforce. Hilton recently announced its plans to increase gender and ethnic diversity in leadership roles, with a focus on the future.
Hilton Named #1 Best Big Company to Work For, #3 Best Company to Work For in USAmid one of the most challenging times in the history of the hospitality industry, Hilton has been recognized for its exceptional – and resilient – workplace culture. Great Place to Work and Fortune named Hilton #1 on the 2021 Best Big Companies to Work For® list and #3 on the 2021 Best Companies to Work For® list in the U.S. Hilton is the highest ranked hospitality company to appear on both lists, especially notable given the significant impact the pandemic has had on the travel industry.
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