Director of Sales & Marketing

Choice Hotels International, Inc (NYSE: CHH) is one of the largest lodging franchisors in the world. A challenger in the upscale segment and a leader in midscale and extended stay, Choice® has more than 7,400 hotels, representing over 625,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that run the gamut from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® loyalty program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com. 

The ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity are key to our success in inspiring Loyalty, Growth, and the Hospitality Spirit.

Our managed hotels portfolio includes Radisson Blu, Radisson, Radisson Red, Park Plaza, and Country Inn & Suites by Radisson.

Join our team and lead the Radisson RED revolution – starting right here in Minneapolis. Our evolution of all you thought you knew about a hotel and how it operates. Are you up for the challenge?

Join our fast paced, dynamic and creative environment. Be our champion for RED Minneapolis and help us breakdown boundaries, mold minds, and provide guests with a new hotel experience – loud, artistic, exciting, funky... like none they have experienced before.

The Director of Sales & Marketing leads the sales team in their sales and marketing initiatives of the hotel. Driving revenue growth and developing strategies to position the hotel as a top choice for business and leisure travelers. Responsible to drive top line revenues in assigned hotel with leadership, revenue management, and sales strategies.

WHAT WE OFFER:

Day 1, we are pleased to offer:

• Competitive Vacation and Personal Time
• 8 Paid Holidays
• Hotel Discounts at over 7,000 Choice Hotels

1st of the Month following 30 Days of Service:

• Excellent benefits package including, health, dental, vision, long term disability, pet insurance, and so much more!
• Employer paid AD&D
• Employer paid Life Insurance
• Employer paid Short Term Disability
• Employer HSA contribution
• 401(k) Retirement Plan

WHAT YOU'LL BE DOING:

• Serves as authority on sales processes, contracts, sales platforms, marketing efforts and liaison for hotel’s collaboration
• Participates in the development of the hotel’s business strategies
• Achieves market share and revenue goals by directing the group, catering and banquet, negotiated/corporate/BT, and transient sales department strategies and personnel
• Interprets sales feeders/drivers to deploy all marketing strategies including paid advertising, trade show travel, social media plans and other customer engaging marking efforts
• Maximizing productivity while coaching sales team on sales techniques, optimizing sales tools and ensuring that sales & marketing strategies are aligned with the hotel’s market share goals
• Participates in the development and implementation of business strategies for the hotel which are aligned with Choice’s overall mission, vision, values and strategies
• Develops and implements strategies and practices which support employee engagement
• Develops and recruits the human resources necessary to achieve hotel and Management Services’ goals within the sales department
• Creates 100% guest satisfaction by providing the Radisson experience through performance that demonstrates the standards of genuine hospitality and exceeding guest expectations. Provides employees with the training and resources they need to maximize employee engagement and deliver Yes I Can! service and teamwork

Responsibility #1 (75%):

Directing and establishing sales goals, customer relationships, and marketing efforts that align with the monthly, quarterly, and annual forecast. Providing direction and coaching to team on meeting and exceeding deliverables.

Responsibility #2 (20%)

Providing exceptional communication to Executive Committee, Corporate and Ownership to ensure developments, goals and demands are being met as business needs evolve.

Responsibility #3 (5%)

Attend Networking events, participate in community involvement opportunities, and serve as a strong presence for hotel service and brand advocacy.

REQUIREMENTS/SKILLS:

• High school diploma required, bachelor's degree preferred
• Minimum five years sales management experience within hotel industry
• General knowledge of contract laws
• Experience managing owner relations
• Experience managing a team
• Able to resolve conflicts: guest, supervisor and associate
• Able to collaborate effectively with other hotel employees and managers to ensure teamwork
• Ability to interpret and implement strategies based on reviews of STR, TravelClick/Kalibri Labs, GDS audits and online booking tools
• Expert computer skills including Microsoft Office Suite, Delphi and/or Opera, including catering and convention services deliverables
• Knowledge of hotel operations including; preparation of business plans, budget forecasting, quality assurance program, hospitality law, and long-range planning
• Ability for light travel

Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity are key to our success in inspiring Loyalty, Growth, and the Hospitality Spirit.

Choice Hotels International is an equal opportunity employer and affirmative action employer. Employment practices and decisions are not influenced by an applicant’s race, color, religion, sex, national origin, age, sexual orientation, gender identity or express, disability veteran status, genetic information or any other characteristic protected by law.

In compliance with the Immigration Reform and Control Act of 1986, this offer of employment is conditional upon your presenting documents verifying your identity and legal authorization to work in the United States.  All offers of employment are conditional upon the satisfactory completion of a background check and E-Verify.