Director of Marketing


Location: CA - AB - Airdrie

Job Details

About This Opportunity


Canada's foremost premium casual restaurant chain is looking for an energetic Director of Marketing. The successful candidate will join our corporate home office team in Calgary, and will report directly to our Vice President of Marketing.


Are you an experienced team oriented senior marketing leader? Do you love being surrounded by like-minded creative, bright people? Apply now! #WeAreMoxies


In partnership with the marketing, executive & operations teams, the Director of Marketing will play a critical role in the development of our overall corporate plan, focusing on the brand's sales and growth. You will help lead the marketing team in the achievement of operational, financial, and strategic goals while focusing on the implementation of a comprehensive marketing strategy; ensuring a highly successful and sustainable business. You will successfully manage all marketing campaigns, initiatives and programs, ensuring they are delivered on time and within the budget that you help create.


Who You Are….

  • You are a proven senior leader who believes collaboration and working with others is key to ongoing, consistent success

  • You are the person who rolls up your sleeves to work hands-on at a tactical level, while still focusing on the big picture strategy

  • You are an experienced senior level marketer with a reputation for innovation and creativity

  • You are a marketer who not only understands the importance of operations but also has proven success in growing the marketing-operations relationship to its fullest potential

  • You have a minimum of 3 years experience in a marketing management role

  • You are a positive, goal-orientated individual with a heightened sense of urgency

  • You enjoy working in a fast-paced environment where doing a lot of the little tasks is a reality for an ever-growing brand

  • You are a leader with a positive attitude, who demonstrates passion and energy at all times


What You're Great At…

  • You are a strategic thinker who conceptualizes and creates a marketing strategy that connects our brand with our target market

  • You are an exceptional project manager who understands the importance of follow through and effective execution, and does what it takes to get there

  • You possess a broad range of marketing skills: market research, segmentation, experience marketing, advertising and promotions, consumer and digital experience

  • You have experience in planning, execution, measurement and analysis of marketing strategy

  • You are a natural born relationship builder - with colleagues, business partners, vendors, franchisees and more

  • You foster a collaborative relationship between the corporate, franchise, marketing and operations teams

  • You possess excellent listening skills and are a proven, energetic, strong leader and mentor

  • You excel at operationalizing the message and programs at a store level

  • You have effective, succinct and convincing written communication skills


What You Will Be Responsible For…

  • Collaborating with the marketing and operations teams to create and implement national and local marketing plans

  • Managing brand integrity across all aspects of the business

  • Collaborating with the marketing team to ensure continual improvement on the brand's digital plan

  • Supporting the execution of direct marketing, website, SEO, social network strategy, digital advertising and CPC

  • Overseeing the development of media placement of all advertising and the annual media advertising campaigns (national and local)

  • Developing promotions and partner programs by working with the marketing and operations teams as well as company partners

  • Continually identifying new opportunities to expand promotional partnerships

  • Ensuring the marketing team has all of the creative and communications advertising materials needed to represent our brand and our essences in the marketplace

  • Managing our gift card program while continuously evaluating opportunities for expansion


Bonus Points…

  • A degree or equivalent experience in business or marketing

  • Guest centric


If are interested in joining our dynamic team of marketing and restaurant professionals, please include a cover letter with your resume outlining the unique qualities you will bring to our executive team.

(ref. 22642)
We are an Equal Opportunity Employer that considers applicants without regard to race, sex, religion, national origin, disability or protected veteran status.
Additional Details
Applicants who do not already have legal permission to work in Canada will not be considered.
Corporate Office / Executive, Marketing/PR, Sales