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Social Media Coordinator
Property Name
Pacific Hospitality Group
Job Title
Social Media Coordinator
California-Orange County/Anaheim
Work Permit
Applicants who do not already have legal permission to work in the United States will not be considered.
Management Position
Bonus Pay
Position Categories
Sales & Marketing

A Premier Hotel Management & Investment Company with Strategic Vision and Strong Core Values

Since 1987, Pacific Hospitality Group has maintained a strategic vision and strong core values as guiding principles for business success. With luxury hotel properties from Napa Valley to Southern California, PHG's growing portfolio of hotel and resort investments reinforces the company's cohesive vision and ensuing success.

PHG manages, develops, finances, and owns hotels and resorts located in California, Hawaii, Arizona and Louisiana. We currently own and manage 11 hotels and resorts, representing over 2,676 rooms and 203,650 square feet of premier indoor meeting and event space.

Job Description

Are you a hands-on individual that meets challenges with enthusiasm and urgency in a fast paced hospitality environment? Are you a pro-active, execution oriented, results driven, detailed, and self-motivated individual who possesses good follow through skills to ensure the job is done right? Do you take pride in your ability to effectively and enthusiastically interact and communicate with others to ensure a successful and outstanding operation?

If this describes you, we have the ideal position for you to join our team.


Job Summary:

Pacific Hospitality Group is looking for a self-motivated, detail oriented individual to help support our efforts to establish and maintain a successful, dynamic social media presence for our hotels.

In this full-time role, you will be expected to monitor our hotels and brand activity across a broad range of social networking sites and blogs, cultivate and grow online relationships with key target audiences, and seek new opportunities to integrate social media into our strategic marketing objectives. The Social Media Coordinator works under the direction of the Social Media Manager and is a member of the marketing department.

The Social Media Coordinator will write, review and edit content and coordinate social media activities for PHG. This role will work collaboratively with team members/ properties from across the organization to promote their goals and messages while maintaining and aligning with corporate message and image. This person will play a pivotal role in executing and refining PHG's credibility and build communities to create integrated marketing campaigns ensuring consistency in voice and brand.

Essential Duties/Responsibilities:

  • Participation in online conversations, personifying each hotel in a positive, helpful light by listening to users, being sensitive to hot button topics and issues, and providing a solution whenever possible
  • Manage customer interactions on social media platforms with strict response timing, escalate issues where appropriate
  • Help execute the social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
  • Moderate all user-generated content in line with the policy for each community
  • Execute custom content marketing strategies, including content curation of relevant articles, images, videos, infographics and other highly compelling items. Some copywriting, including creation of conversion-optimized titles and intros along with social SEO copy.
  • Implement platform-specific best practices across various platforms and social communities including, but not limited to, Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn, and Instagram
  • Track, analyze, and report on the campaigns
  • Foster interactivity, engagement, community growth, expertise, trust, and loyalty. Seek out opportunities for conversation
  • Perform outreach activities, including developing and maintaining relationships with key bloggers and other influencers. Leverage those relationships and opportunities where appropriate
  • Utilize third-party social media management tools


Job Requirements:

  • 1-2 years' work experience in social media, communications or content marketing
  • Demonstrable experience working in social media and knowledge of social analytics tools
  • Technical knowledge and understanding of social media platforms, metrics and tracking


Ideal Candidate Will Have:

  • BS degree in Journalism, PR, Communications, IT or related field
  • A self-starter, multitasker and ability to take ownership
  • Excellent written and verbal communication skills
  • Ability to work in a team environment
  • Project management and organization skills
  • Learns quickly and able to change in fast paced environment
  • Ability to handle the pressure of meeting tight deadlines
  • 90% onsite, 10% travel


Physical Requirements: 


While performing the duties of this job, the employee is regularly required to sit, use hands to manipulate equipment, and to talk and hear.  The employee is regularly required to stand, walk, reach with hands and arms, and stoop, kneel, or crouch.  Frequent visits to individual resort properties, of such facilities which have a wide diversity of topography are required. The employee must occasionally lift and/or move office supplies weighing up to 25 pounds.  Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.  Finger dexterity is required to operate a computer keyboard, calculator and other office/restaurant equipment.


For more information about Pacific Hospitality Group (PHG), click on Hotel Portfolio tab and About PHG.  Visit our website for a listing of our properties.


Pacific Hospitality Group is an equal opportunity and E-Verify employer M/F/V/D


(ref. 20808)

Job Requirements

We are an Equal Opportunity Employer that considers applicants without regard to race, sex, religion, national origin, disability or protected veteran status.