Northern California Sales Manager

Trinitas Cellars

Location: US - CA - Napa

Mar 9, 2018
Trinitas Cellars
Job Details

POSITION SUMMARY: The Sales Manager is responsible for managing all on/off premise activities and programming within his/her designated accounts & to ensure maximum market penetration, brand awareness and sell-through. The Sales Manager is expected to present, sell, merchandise, and execute brand initiatives that will increase distribution, achieve Trinitas Cellars objectives and increase consumer pull. This position is responsible for managing all sales within an assigned territory in order to continue to grow Trinitas Cellars wines. The sales manager is expected to understand and embrace the Trinitas family philosophy, passion and company culture.


We are seeking a Sales Manager based in the San Francisco Bay Area. The ideal candidate will be self-motivated, enthusiastic, excellent communicator and well organized. Able to establish and maintain professional sales relationships with key on and off-premise retailers within the territory.


Principal Duties and Responsibilities:

  • Achieve Quarterly & annual shipment goals, gross profit goals and performance goals in area of responsibility
  • Develop a very strong working relationship with assigned accounts to include buyers, wait-staff etc…
  • Deliver on KPIs to increase distribution & sales growth within key account base
  • Develop and maintain an organized list of key accounts in the territory, to include on and off-premise customers
  • Maintain a regular customer call schedule and review upcoming programs and priorities with each customer quarterly
  • Review and analyze sales trends to develop territory strategy monthly
  • Use sales report against metrics, gauge progress, measure successes and to identify opportunities for growth/profitability
  • Work directly with accounts to increase placements and sales
  • Assist at all special events, wine dinners, tastings and festivals in the territory
  • Work closely with the Sales Director to set goals and priorities for the territory
  • Support Trinitas Cellars Values and Purpose
  • Other duties as assigned

Position Requirements:

  • Currently reside in territory San Francisco to San Jose
  • 3 to 5 years successful selling experience, preferably in wine or alcoholic beverages
  • Proven track record of success in sales
  • Strong customer service orientation
  • Excellent English language communication skills (both written and oral)
  • Solid one-on-one presentation ability and effective public speaking (group communication) skills
  • Ability to formulate account strategies and execute against them
  • Ability to work independently as well as be a team player
  • Must have valid driver's license and own vehicle to travel within assigned territory
  • Competent with basic features in MS Office Suite (Outlook, Excel, Word, Power point
  • Comfortable using company provided software and sales management tools
  • Maintain professional image and demeanor at all times
  • Ability to lift 50lbs.



(ref. 25512)
We are an Equal Opportunity Employer that considers applicants without regard to race, sex, religion, national origin, disability or protected veteran status.
Additional Details
Applicants who do not already have legal permission to work in the United States will not be considered.
F&B - Beverage/Sommelier