Hotel / Resort Jobs | Marketing Manager

Marketing Manager | Napa Valley

Vista Collina Resort

Napa, CA

Description

Vista Collina Resort | The Meritage Resort and Spa | The Village Napa Valley

Job Summary:

The Marketing Manager supports overall business objectives by maintaining brand activity across a broad range of disciplines, with the goal of heightening market presence, increasing positive awareness, strengthening brand loyalty, increasing market share and producing increased revenues.

Responsibilities:

Assists with the development and creation of innovative programs/activities for resort and group guests, coordinates and implements activities for special events.
Manages marketing calendar and tactical actions aligned with overall strategy.
Handles project management of website content publishing and standard changes/fixes for property specific pages. Ensures all text, imagery and other informationis kept up to date.
Facilitates logistics of media and influencer visits to support overall public relations strategy, including onsite programming and internal communication. Sets up itineraries (including room reservation and on/off site activities) and invites press to events held on properties (i.e. dinners, launch parties, etc.)
Reviews all customer interactions on social media and ratings/review platforms and provides rapid response to address customer expectations or experience. Escalates issues related to customer expectations, service problems or deficiencies where appropriate.
Implements platform-specific best practices across various platforms and social communities including, but not limited to, Facebook, Google, YouTube, Pinterest, LinkedIn, and Instagram.
Executes CRM strategy, including the creation of email communications and the supporting materials, copy and photography to impact desired KPIs.
Acts as a project manager to ensure timely coordination of collateral, fliers and various materials deadlines.
Facilities on property photo shoots, including itineraries, spa and F&B assets.
Participates in monthly marketing strategy sessions to recap recent campaigns as well as plan upcoming strategy and tactics for Rooms, Food & Beverage, Spa and group sales. Contributes to brainstorming sessions and executes some of the initiatives.
Provides input into the overall marketing plan to support key strategies and revenue goals for the property. Distributes media alerts to all applicable departments.
Manages third party partner sites to ensure content and photography is up to date.

Qualifications:

High school diploma or general education degree (GED), or equivalent combination of education and experience.
Bachelor's degree in marketing, public relations, journalism, communications, or related field strongly preferred.
Requires two or more years of related marketing communications or digital marketing experience.
Hotel marketing or public relations experience preferred.
Proficiency with Photo Shop, InDesign and Illustrator preferred.

Vista Collina Resort is an e-verify and equal opportunity employer M/F/V/D
(ref. 31527)

Requirements

See description.

About Us

Our hotels are the heart of our company. If you have a passion for delivering unique experiences, and a knack for knowing what people want before they know they want it, we want to hear from you.

With opportunities to work in both full- and limited-service in such locales as Huntington Beach, Napa Valley, and New Orleans, we’ll be able to match your goals and skills with a multitude of roles.

Job Info

Napa, CA

Vista Collina Resort

Posted on: 02/06/2019

Work Permit: Applicants who do not already have legal permission to work in the location of this job will not be considered.

Management Position: Yes

Description

Assists with the development and creation of innovative programs/activities for resort and group guests, coordinates and implements activities for special events.
Manages marketing calendar and tactical actions aligned with overall strategy.
Handles project management of website content publishing and standard changes/fixes for property specific pages. Ensures all text, imagery and other informationis kept up to date.
Facilitates logistics of media and influencer visits to support overall public relations strategy, including onsite programming and internal communication. Sets up itineraries (including room reservation and on/off site activities) and invites press to events held on properties (i.e. dinners, launch parties, etc.)
Reviews all customer interactions on social media and ratings/review platforms and provides rapid response to address customer expectations or experience. Escalates issues related to customer expectations, service problems or deficiencies where appropriate.
Implements platform-specific best practices across various platforms and social communities including, but not limited to, Facebook, Google, YouTube, Pinterest, LinkedIn, and Instagram.
Executes CRM strategy, including the creation of email communications and the supporting materials, copy and photography to impact desired KPIs.
Acts as a project manager to ensure timely coordination of collateral, fliers and various materials deadlines.
Facilities on property photo shoots, including itineraries, spa and F&B assets.
Participates in monthly marketing strategy sessions to recap recent campaigns as well as plan upcoming strategy and tactics for Rooms, Food & Beverage, Spa and group sales. Contributes to brainstorming sessions and executes some of the initiatives.
Provides input into the overall marketing plan to support key strategies and revenue goals for the property. Distributes media alerts to all applicable departments.
Manages third party partner sites to ensure content and photography is up to date.

Qualifications:

High school diploma or general education degree (GED), or equivalent combination of education and experience.
Bachelor's degree in marketing, public relations, journalism, communications, or related field strongly preferred.
Requires two or more years of related marketing communications or digital marketing experience.
Hotel marketing or public relations experience preferred.
Proficiency with Photo Shop, InDesign and Illustrator preferred.

Vista Collina Resort is an e-verify and equal opportunity employer M/F/V/D
(ref. 31527)

Requirements

See description.

About Us

Our hotels are the heart of our company. If you have a passion for delivering unique experiences, and a knack for knowing what people want before they know they want it, we want to hear from you.

Marketing Manager | Napa Valley

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