Marketing Coordinator

Islamorada Resorts

Location: US - FL - Islamorada

Sep 5, 2017
Job Details

Responsible for the overall coordination of Marketing, Social Media and Public Relations in the IRC Portfolio.

  • Participate in corporate Marketing bi-weekly team conference calls and provide IRC marketing update.

  • Participate in weekly Revenue Management conference calls.

  • Participate in Sales & Catering meetings as needed

  • Participate in monthly Digital Marketing conference calls.

  • Media Plans

    • Assist with the planning and execution of advertising media plans and budgets

  • Assist with proofing advertisements for accuracy.

  • Main point of contact for updating website content on an ongoing basis.

  • Main point of contact with Tambourine. Updating photos, offers, menus, etc.

  • Develop blog content monthly for Tambourine

  • Work closely with Revenue Management in keeping all Offers up to date on websites, including booking links.

  • Update Offers on third party sites such as Trip Advisor, AAA, Visit Florida.

  • Email Marketing

    • Assist with developing content and offers for monthly email marketing newsletters.

    • Keep a regular schedule planned ahead.

    • Main of contact with HMA and reporting.

  • Oversee collateral needs and facilitate production through corporate.

  • Assist with local marketing needs for activities, etc.

  • Tradeshow promotional materials, holiday client gifts, etc.

  • Social Media

    • Main point of contact for Casual Fridays.

    • Develop new content locally.

  • Assist with the scheduling and onsite execution of shoots.

  • Overall responsibility for photography accuracy on all websites, emails, third party listings and online travel agencies such as Expedia and

  • Public Relations

    • Assisting in distribution of upcoming media visit details to hotel staff in preparation for media visits including amenities and meet and greet when needed.

    • Assist with Press Releases.

  • Reputation Management

    • Oversee online review and responses.

    • Engage with customer questions and requests from various channels such as Trip Advisor and Facebook.

Experienced and at least an Associate’s degree

Additional Details
Applicants who do not already have legal permission to work in the United States will not be considered.