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Marcom Manager (Mumbai Location)

Location:
IN - Lonavla
Date Posted:
14/11/16 22:30
Company Name:
Hilton Hotels and Resorts
As a Marcom Manager, you are responsible for developing and implementing commercial strategy that deliver the net revenue / result for the property / area of responsibility. Compile and execute the commercial focus process to drive business growth as below:

Planning

1 Work with General Manager/ any person appointed by him in assessing hotel positioning to better market the hotel, and share an understanding of target customers.
2 Be involved in the revenue plan, so that goals for the year are clearly defined from a marketing perspective. Have input into setting the marketing budget for the year to allow for clear communication of promotions planned and the budgetary constraints.
3 Contribute in the market research determining the positioning of our product
4 Create a communication plan based on the strategy and positioning deduced from the research
5 Regularly evaluating the output of the communication plan set and creating strategy for the next plan accordingly
6 Develop the marketing/prplan in accordance with revenue plan/SWOT analysis and regular competitor checks.
7 Involved in regional objectives/plan. Communicate marketing activity to allow integration of hotel plans with regional priorities. Access opportunities to combine hotel promotions into a Regional promotion.
8 Participation in monthly revenue room meetings.
9 Has a pro-active approach in supporting F&B marketing.
10 Actively supports Sales with source market activities.

Public Relations

1 Maintain and uplift the image of the hotel to its key stakeholders through various public relations and corporate social responsibility activities according to the plan set by the hotel.
2 Manage media relations activities with local media, local and regional agency.
3 Knowledge about managing media, response to queries, social Media etc

Collateral/ Marketing Literature /Merchandising

1 To ensure all collateral and marketing literatures produced for the hotel are of high standards and comply with Hilton Hotels and Resorts brand identity guidelines.
2 Ensuring merchandising opportunities are maximized.

Sponsorship & Partnerships

1 Identify companies/organizations that fit with the Hilton Hotels and Resorts Brand and could represent a partnership opportunity. Maximize revenue through using preferred partners and developing sponsorship deals. Measure the return on investment from sponsorships and partnerships

E-Commerce

1 Maintain, update and regularly check for changes on brand websites.
2 Regular checks on third party websites/social media/ online directories to ensure compliance with brand.
3 Email marketing through Cheetah mail and liaising with regional team for regional opportunities.
4 Management of databases

Tactical Promotion

1 Identifying and addressing hotels need periods through a variety of communication channels such as HHonors, Premium Club, and other Hilton Channels.
2 Measuring the return on investment for all campaigns and promotions.

Advertising

1 Plan and develop the hotel media plan.
2 Maintaining records and return on investment.

Style Guide

1 For restaurants with a unique identity, a F&Bstyle guide should be in place.

Photography

1 Keeping photography up to date and inline with brand guidelines
2 Input to budgeting process for refreshed photography (2-3 years)
3 Apply all required guidelines (look and feel, release forms) and work through accredited partners

Brand Policy

1 Control of the brand and making sure that all items of collateral, merchandising advertising and back of house material are compliant with the brand standards.

Content Development

1 Capable of developing content for the advertorials, editorials and advertisements in lack of an agency
2 Contribute to developing content for any communication in lack of an agency
3 Drafting press releases, FAQs, Media queries, interviews
4 Maintenance of knowledge repository Q&A bank, press releases, image bank etc.

Other Consideration:

1 Is responsible for the training and development of the Marcom team.
2 Take care of hotel property (items for office use, machines and facilities).
3 To understand and strictly adhere to the rules and regulations established in the employee handbook.
4 To understand and strictly adhere to the hotel's policy on fire, hygiene, health & safety.
5 To maintain a high standard of personal appearance and hygiene at all times.
6 To maintain good rapport and working relationship with staff in the department and all other departments.
7 To provide a courteous and professional service at all times.
8 To attend and contribute to all staff meetings and other related activities.

What will it be like to work for this Hilton Worldwide Brand?

One of the most recognized names in the industry, Hilton Hotels & Resorts offers travelers a world of authentic experiences. The brand continues to be the innovative, forward-thinking global leader of hospitality. With products and services that meet the needs of tomorrow's savvy global travelers, we shape experiences in which every Guest feels cared for, valued, and respected.

If you understand the importance of upholding a brand's reputation and value the effort it takes to provide a globally recognized hospitality experience, you may be just the person we are looking for to work as a Team Member with Hilton Hotels & Resorts. Because it's with Hilton Hotels & Resorts where we promise an exceptional Guest experience every time.

What will I be doing?

A Marcom Manager serving Hilton Worldwide Brand hotels and vacations are always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:

* Previous Marketing experience in a similar environment
* Strong analytical skills to understand key business indicators and competitive trends and develop approaches to these challenges
* Excellent organizational and planning skills
* Ability to work under pressure at all times

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

* Previous Hotel or leisure sector experience
* Previous senior-level and management experience
* Knowledge of computer design/graphic software
* Relevant degree, in marketing, business development or other relevant business field, from an academic institution


Hilton World Wide Inc. is acting as an Employment Agency in relation to this vacancy.
What are we looking for?

A Marcom Manager serving Hilton Worldwide Brand hotels and vacations are always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:

  • Previous Marketing experience in a similar environment
  • Strong analytical skills to understand key business indicators and competitive trends and develop approaches to these challenges
  • Excellent organizational and planning skills
  • Ability to work under pressure at all times

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

  • Previous Hotel or leisure sector experience
  • Previous senior-level and management experience
  • Knowledge of computer design/graphic software
  • Relevant degree, in marketing, business development or other relevant business field, from an academic institution

What benefits will I receive?

Your benefits will include a competitive starting salary and holiday entitlement. As an employee you will become a member of the The Hilton Club which provides reduced hotel room rates in our hotels worldwide, plus discounts on products and services offered by Hilton Worldwide and its partners. We look forward to explaining in detail the range of excellent benefits that you would expect from a global hotel organization like Hilton Worldwide.

Learn more now about Hilton Hotels & Resorts --- the global leader of hospitality.

More than 500 locations and nearly 200,000 rooms across six continents
Innovations include: pioneering the airport hotel concept, becoming the first coast-to-coast hotel chain in the US, and the first to install televisions in Guest ooms
Flagship brand of Hilton Worldwide with properties in more than 77 countries
More than 70 world-class resorts and more nearly 200 full-service spas
Harris Poll EquiTrend®, Brand of the Year - Full Service Hotel for 2010 and 2011
Number one global brand awareness in the hospitality industry
Job Categories
Sales & Marketing
Property
Hilton Shillim Estate Retreat & Spa
Entry Level Position
No