Manager, Digital Site Merchandising & Operations

Great Wolf Resorts, Inc.

Location: US - IL - Chicago

May 3, 2018
Great Wolf Resorts, Inc.
Job Details

Job Summary:

The Manager of Digital Site Merchandising is a key role on the Digital team focused on day to day optimization of the e-commerce business for which drives 70-80% of revenue for the company. The successful candidate would be highly analytical and action-oriented and will drive business results through a combination of site merchandising, promotions messaging and A/B testing.


  • Define and keep team focused on KPIs directly leading to revenue and EBITDA

  • Leverage tools and functionality developed by development and product management to bring customer experience to life. Optimize customer flows, categorization, sorting etc.

  • Leverage consumer insights and data to effectively target and engage customers

  • Collaborate with cross-functional teams to bring the Merchandising strategy to life and ensure it is flawlessly executed

  • Understand and optimize conversion paths with the goal of increasing room bookings and use upsell/cross-sell recommendations to drive ancillary revenue

  • Coordinate promotional calendar and work with marketing and revenue management to drive a coordinated experience for guests

  • Conduct competitive analysis of competitors' sites, and stay current on e-commerce best practices; make site project / enhancement recommendations in order to improve the customer experience, site conversion rates, and total revenue

  • Use best in class CRM strategies to drive a personalized experience through merchandising online and in app

  • Collaborate with Digital Product & Technology teams to develop product improvements that ease the customer journey and drive business goals


Required Qualifications:

  •  3-6 years' experience with web merchandising, e-commerce and business analysis. Retail experience a plus

  • Highly data oriented with ability to think creatively and

  • Bias for collaborative action (team player who can drive action). Entrepreneurial mindset of finding a way even with roadblocks.

  • Understanding of A/B testing platforms (Optimize, Optimizely etc) and the information coming from such tools. Ability to suggest and participate in A/B testing

Preferred Qualifications:

  • 3 years of managing a merchandising team preferred


Additional Details
Applicants who do not already have legal permission to work in the United States will not be considered.