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38E033978766DBD2
Director of Public Relations
Property Name
Stowe Mountain Lodge
Job Title
Director of Public Relations
Location
Vermont-Northern/Burlington
Company Name
City
Stowe
Work Permit
Applicants who do not already have legal permission to work in the United States will not be considered.
Management Position
Yes
Bonus Pay
No
Accommodation
No
Industry
Hotel/Resort
Position Categories
Administration

Stowe Mountain Lodge, located in the heart of the storybook town of Stowe, Vermont, is New England's preeminent ski-in/ski-out mountain lodge. Boasting 312 luxuriously appointed accommodations, world-class spa, award-winning dining, 18-hole Bob Cupp designed golf course, 24-hour heated pool and a wide array of year-round activities, Stowe Mountain Lodge is a destination truly unlike anything else in the east. Despite the carefully crafted rustic Vermont-Alpine architecture, stunning, panoramic mountain views and the tranquility of the area, Stowe Mountain Lodge believes success is achieved by the team behind the property. At Stowe Mountain Lodge, we promote a strong work ethic, cooperation and a team-building mentality, positive spirit, new ideas and growth and reward those who consistently go above and beyond in their work. We empower our employees, at every level, so each individual can truly make a difference at Stowe Mountain Lodge. Undoubtedly, we recognize it is people that support Stowe Mountain Lodge that make it the most exceptional, unsurpassed, luxury ski resort in the Northeast.

Job Description


Job OverviewThis position is responsible for developing and implementing an ongoing media and community relations program to enhance the property's sales and marketing efforts in order to target market and reinforce the company identity. Provides crisis communications assistance to properties. Ensures information to the public and community is displayed correctly and effectively with the best opportunities for providing business. Develops and implements an ongoing, focused media and community relations program.Essential Functions
  • Builds and strengthens relationships with existing and new travel writers and local media to ensure future exposure. Activities include calls, entertainment, FAM trips, trade shows, etc.
  • Develops relationships within community to strengthen and expand customer base for sales opportunities and additional revenue
  • Manages and develops relationships with key internal and external stakeholders
  • Conducts solicitation and maintenance calls to media
  • Develops strong relationships with e-commerce vendors, media, and distribution channels to ensure quality, cost effective creative executions
  • Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy
  • Provides all communications channels with creative and unique tools to assist in the public relations and communications of the property

Job Requirements


  • Keeps detailed files and records on all matters relative to property's public materials
  • Ensures that property is following all corporate public relations guidelines
  • Must be able to work a flexible schedule including night, weekends and holidays
  • Provides accurate, complete and effective communications to visiting journalists, publicity or promotions
  • Evaluates new public relations opportunities for the property
  • Develops strategic public relations plan for property, includes group, leisure and local efforts
  • Manages individual and group media visits
  • Identifies and coordinates community service activities in concert with the public image and needs of the resort