Director of Marketing

Evolution Hospitality Corporate Office

Location: US - CA - San Clemente

Dec 1, 2017
Employer
Job Details
The Opportunity
We are looking for a dynamic Director of Marketing to join our corporate team in San Clemente. Second Wave is the stand alone marketing division at Evolution that supplies marketing and e-commerce support to the Evolution and Aimbridge properties as well as selling services to third parties. The Director of Marketing will support a portfolio of high touch accounts and will oversee a team of Marketing Managers and support staff. This position will handle all aspects of marketing including advertising, website and collateral production. The Director of Marketing reports to the Sr. Director of Marketing and Ecommerce, provide support and leadership to the team when the Sr. Director is unavailable.

Key Job Responsibilities:
Sales Efforts
• Introducing Second Wave to new prospective clients as part of the sales efforts, and take the lead for initial on boarding of new clients
• Developing promotional opportunities to increase sales for the hotels, using focus groups to identify customer needs and trends
• Analyzes marketing plan effectiveness. Researches new marketing opportunities
• Serving as a communication conduit and counsel for all marketing programs, with both internally stakeholders and externally vendors/agencies
• Assisting with property visits and owners meetings as needed for their own portfolio as well as support of Marketing Manager portfolios
• Works with outside PR vendors to create press releases as needed. Provides guidance on PR and promotional opportunities to increase sales

Leadership
• Training marketing team staff as needed to service the clients, including workflow management and distribution
• Acting as the point person for overall marketing processes as it relates to the marketing and creative team
• Coordinating with the Creative Director to ensure projects are completed in timely manner and with proper messaging and design direction
• Working in tandem with a design team and partnering with our ecommerce team
• Responsible for implementing new processes were necessary to streamline workloads, automate reporting and communicate with the properties

Technical Skills
• Overseeing all aspects of Marketing for assigned properties including advertising, website, agency management and collateral production for a select portfolio of hotels and restaurants
• Writing copy, proofing and developing content as needed
• Building and assisting in managing marketing budgets and analyzing overall effectiveness of marketing efforts for the hotels
• Executes annual media plans. Coordinates and oversees ad, website and collateral production. This includes negotiating contracts, initiating request for artwork, copywriting, approving artwork, providing follow-up, processing invoices, maintaining the budget and assessing ad effectiveness. Participates in branding discussions and monitors brand cohesiveness through all marketing materials

Work Approach Attributes
Demonstrates vertical flexibility
o Ability to shift focus from big picture to 'getting things done' as necessary
Genuine style
o Authentic personality and approachable
Uses an analytical approach
o Demonstrated ability to translate data into insight and then into action
o Has an aptitude to perform numerical analysis of data and formulate conclusions and/or solutions

Knowledge/Skills
• Demonstrated proficiency and accuracy in using MS Office products such as Word, Excel, and Outlook to include graphs, tables and other spreadsheet functions
• Professionalism and confidentiality are essential, with a strong commitment to providing outstanding customer service
• Strong organizational skills with the ability to maintain comprehensive and cohesive records
• Must be hospitality oriented and possess the ability to work under pressure and meet deadlines
• Considerable knowledge of business English, spelling and punctuation, office practices and procedures
• Ability to write and communicate in a professional manner
• Team player interested in collaborating with others to create the best work

About Evolution Hospitality
Headquartered in Orange County, CA, Evolution Hospitality is one of the top privately-owned hotel management companies in the US. Evolution Hospitality has a well-defined vision, a strong sense of values and guiding principles, and a long-range, quality-minded approach to business. From unassuming beginnings with a single property, today Evolution Hospitality is recognized as a first-class operator of hotels.

We are proud to offer candidates a dynamic career, personal growth, a strong tradition of mutual trust, integrity and an opportunity to make an impact on the business. Simply put, it means that it feels a bit different to work here. We are universally driven by our fundamental values and beliefs. At Evolution Hospitality, all associates are selected and evaluated on two criteria equally: results and culture. Honesty and humility are equally important as intellect and ability, and each member of the team embraces the challenge of becoming a better human being, both personally and professionally, as part of the package. Superstars are those individuals that not only create value for the company but also genuinely embrace and live Evolution Hospitality’s unique culture.

Are you ready to evolve? If you are interested in establishing a solid career and taking giant strides in personal growth, Evolution Hospitality is just the family you’re looking for.

An Equal Opportunity Employer #LI-BP1
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Additional Details
No
Applicants who do not already have legal permission to work in the United States will not be considered.
No
Yes
No
Hotel/Resort
Marketing/PR