Brand Marketing Director

Carlson Rezidor Hotel Group

Location: US - MN - Minnesota

Dec 27, 2017
Job Details

Position Description

The Director, Brand Marketing Americas is responsible for the creation and execution of brand marketing strategies and communications that build consumer awareness, deliver exceptional experiences, and ultimately drive loyalty of the Carlson Rezidor hotel brands throughout the Americas. Performance measurement will center on increasing guest acquisition, deepening guest engagement with the brands, and driving revenue growth at or above industry level of return on investment. The Director, Marketing Communications will be responsible for the strategy, planning and execution of B2C and B2B brand programs, campaigns, offers and content across our portfolio of brands for the US, Canada, Mexico and Latin America.

Key Responsibilities

  • Develop and execute successful go-to-market strategies and integrated marketing campaigns across a portfolio of brands for the Americas theater
  • Develop and manage an integrated communications, offer and content calendar for the Americas, strategically covering loyalty, cross-brand, and brand initiatives and programs; lead cross-functional content prioritization
  • Identify cross-brand target segments and tailor programs, communications, offers, and content; drive a learning agenda to better understand segment behavior with the intent to optimize communications
  • Execute brand marketing programs and campaigns in collaboration with cross-functional partners in creative services, digital, field marketing, social, PR, and brand; partner with finance, analytics, and operations to understand the implications of each marketing program
  • Partner with theater marketing leads to ensure alignment for global brand and marketing initiatives
  • Act as the voice of the guest across the organization
  • Lead an internal brand marketing team with a focus on coaching, developing and motivating others to consistently deliver results that meet or exceed expectations
  • Set campaign revenue/KPI targets and communicate results against goals
  • Manage the Americas brand marketing budget; ensure marketing campaigns and programs are managed within the annual budget and deliver on established KPIs
  • Consistently champion the CRHG brand values, its people values and Social Impact initiatives, acting as a role model both within the team and externally


  • 7+ years of marketing experience
  • Bachelor’s Degree in Marketing, Advertising or related field
  • Proven track record of successfully developing and executing multi-channel marketing campaigns and integrated marketing communications with measurable results (revenue, ROMI, market share)
  • Experience managing a marketing budget of $10M or greater
  • Ability to provide leadership and work within a complex stakeholder environment
  • Strong project management abilities, prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters
  • Strong PowerPoint and Excel skills; ability to create senior-level reports and communicate recommendations, both verbally and written
  • Demonstrated commitment to leading and inspiring the engagement and development of marketing team members
We are an equal opportunity and affirmative action employer and make employment decisions without regard to age, race, religion, national origin, gender, disability, veteran status, genetic information, sexual orientation and gender identity or any other protected class.
Visa Requirements: All candidates must be in possession of identification providing authorization to work in the United States as defined in the Immigration Reform and Control Act of 1968 (IRCA). This position does not offer sponsorship of Work Visas.
Additional Details
Applicants who do not already have legal permission to work in the United States will not be considered.