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Area Marketing Director
Property Name
Villas of Grand Cypress
Job Title
Area Marketing Director
Work Permit
Applicants who do not already have legal permission to work in this country will not be considered.
Position Categories
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Job Description

BASIC FUNCTIONS: Execute marketing activities for The Villas of Grand Cypress and The Grove Resort & Spa as directed by the Director(s) of Sales and Marketing (DOSM) and General Manager(s) (GM). Work with DOSMs and strategic partners to create and execute global marketing/advertising strategies, make updates to the property’s web-site, coordinate creation of sales and on-property collateral, create and execute robust social media strategy, and coordinate initiatives for on-property and local programming. This position will support both The Villas of Grand Cypress and The Grove Resort & Spa.

The Area Marketing Director will oversee marketing activities for both The Villas of Grand Cypress and The Grove Resort & Spa.


  • 5+ years’ experience in public relations, marketing, advertising
  • Orlando Hotel & Resort experience preferred
  • Equivalent combination of education and experience
  • Bachelor Degree or Equivalent (Communication/Marketing/Advertising preferred)
  • Graphic Design experience required (Photoshop, InDesign, Illustrator, etc)
  • Outgoing and self-motivated individual with pleasant personality
  • Excellent computer skills, including desktop publishing
  • Excellent written and oral communication skills


  • Expertise with website content management systems to make updates to the property’s web-site
  • Work with property departments to ensure web sections are accurate, current and effective
  • Create and distribute exceptional e-mail campaigns
  • Optimize processes for guest data capture ensuring that PMS, dining and spa data is integrated into CRM database
  • Manage and execute online advertising strategy with strategic partners
  • Create on-property promotions and programming and work with applicable departments to implement
  • Accurately track department expenditures and adhere to budgeted and forecasted expenses
  • Support social media function with stories and ideas to generate buzz online. Maintain and build upon contact list, reaches out to power bloggers and create editorial calendar for hotel’s blog.
  • Post to social media channels including Facebook, Twitter, Instagram, etc. as defined in media schedule
  • Monitor review websites including Trip Advisor, Yahoo Travel, etc. and manage Revinate social media dashboard
  • Coordinate and host on-property press visits with support from Regional Director of Public Relations & DOSM
  • Work with Regional Director of Public Relations to coordinate PR related to special events
  • Optimize processes for guests’ data capture ensuring that PMS, dining and spa data is integrated
  • Assist in establishing marketing goals
  • Develop and execute marketing plan with DOSM
  • Oversee the hotel’s advertising, public relations, social media, and promotional activities with DOSM
  • Communicate with advertisers and PR agencies
  • Evaluate success of hotel’s advertising programs & achieve satisfactory P&L expense ratio in all campaigns
  • Prepare ad hoc and periodic marketing activity reports
  • Direct and oversee all hotel digital and print publications
  • Develop, design, implement, and maintenance of content for all content management systems (CMS) for website, mobile app, in-room TV, public space display monitors, digital signage and related content.
  • Increase revenue by building greater awareness of the Hotel through media relations, publicity efforts, promotions and social media strategies
  • Establish strong relationships with media, potential promotional partners, and current partners - Visit Florida and Visit Orlando, Preferred Hotels & Resorts, and other substantial partners
  • Media Database Development and Industry Monitoring - Builds upon list of media contacts by focusing on key feeder locations and niche markets
  • Monitors consumer and trade news to identify trends that the hotel can capitalize on
  • Publicity Efforts - Generates media exposure for hotel by communicating key themes and strategies throughout the year - Annual/Periodic theme, new name & logo, etc…. 
  • Promotional Efforts - Maximizes promotional partnerships
  • Responds to leads delivered by Visit Orlando, Visit Florida and other partners
  • Reaches out to companies identified as potential partners, as well as media outlets
  • Media Familiarization - Develops FAM packages with key tools to deliver a superior experience to the journalists. Manages individual stays and online request forms


  • Ability to read and interpret documents such as scientific, and technical journals, financial reports, and legal documents
  • Ability to write reports, business correspondence and produce manuals
  • Knowledge of sales and accounting practices
  • Ability to present information to top management, public groups and directors
  • Ability to apply to compute rate, ratio, and percent and to draw and interpret spread sheets
  • Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form
  • Ability to deal with problems involving few concrete variables in standardized situations
  • Ability to define problems collect data, establish facts and draw valid conclusions
  • Ability to meet company Quality Service Performance Standards



  • Regular attendance is required


  • Perform other related duties as requested by the DOSM / GM, and Regional Marketing Director

ENVIRONMENT: Indoor office area, well-lit with good ventilation

Job Requirements

We are an Equal Opportunity Employer that considers applicants without regard to race, sex, religion, national origin, disability or protected veteran status.
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