4 Ways to Hire Smarter and Faster with Social Media
The need for speed and diligence when hiring is paramount for hospitality employers, and across industries in general today. Social media has become a necessary, go-to tool for sourcing quality candidates faster and more effectively than more traditional methods. If you’ve not yet utilized, are underutilizing, or are not yet sold on its benefits as a recruitment vehicle, read on for tips on how to best take advantage of this valuable opportunity.
Determine your value proposition
The use of social platforms such as Twitter and Facebook enables organizations to engage users and respond to queries in real time. Use such channels to communicate and remind visitors of your unique employer worth and attributes, such as your investment in employee futures and career growth, or your diverse team member base. Perhaps you’re a training and development leader or are known for having a fun workplace? Make sure your value proposition appeals to a wide talent pool.
Job application status is a high priority among job seekers who take the time to submit resumes and applications to your organization. Ensure that such inquiries are responded to promptly and individually. By doing so, it sets a tone for your hiring process from impersonal and daunting to one that’s appreciative and personal. Responding swiftly to comments on your social media hiring channels is also key, as such attentiveness will keep job seekers engaged and driven to apply.
To gain the most social exposure for your job postings, use platforms like Twitter and Facebook often, which enables users to “re-tweet” and share such listings exponentially with friends and colleagues’ feeds and pages. This strategy improves the chances of open positions being seen and pursued by prospective candidates. The use of career or industry-specific hashtags such as #hospitalityjobs or is also worth considering, as are promotions and contests to further engage and entice more people to interact with your brand and encourage people to apply.
Use social media to give job seekers a sense of what a typical work day is like at your organization. Some employers use career chats with current employees, and chat bots to bring a personal touch to the process of answering applicants’ questions. Other organizations share photos and videos to provide a sneak peek in to their culture. Such features enhance user engagement and invite job applicants to converse with you regarding a recruitment campaign in a more personalized way.
Timing is everything
To achieve the farthest reach with your social media recruiting, it’s important to time your posts, as it makes a difference.
Timezones for example, should be considered. Also, posting earlier in the week is considered optimal, as opposed to Friday, as the workweek has come to its end. As for time of day, you might find that you receive more engagement from job seekers during the late morning through early afternoon, as candidates may browse job ads over their lunch breaks. Experimenting with different posting times is advisable, so you can maximize your recruitment efforts’ reach.