HX Hotel Experience 2017 highlights, Day 2
HX The Hotel Experience, the largest hospitality show in North America, wrapped up this Monday in NYC, and the Hcareers editorial staff was there to catch all of the trends, hot topics, and announcements that had people buzzing.
Here are some of our favorite moments, quotes, and people from Day 2 of HX:
- Peggy Berg of the Castell Project gave great networking advice to women in the hotel industry at the "360 of Advancing Women in Hospitality" discussion. Studies show, Berg said, that when a woman makes poor eye contact when networking (i.e., looking at the mouth or chin of the person they're talking to), she will almost always be asked questions about her personal life, like her kids ora recent vacation. BUT... if a woman makes direct eye contact wtih someone's eyes or even forehead, it's much more likely the conversation will stick to business related topics.
- On the hot topic of work/life balance in hospitality: "It's not easy. The most important thing is to figure out what it [work/life balance] looks like for you and then ask for it. Articulate to your bosses what you need to be most effective in the workplace." Sharon Brambrut, Director of Rooms, Four Seasons Hotel New York.
- 80% of purchase decisions in hospitality are made by women. 67% of the talent coming out of hospitailty programs at universities are women. Yet only 5% of CEOs in the hospitality industry are women.
- Influencer marketing is beneficial for hotel brands because it conencts them with qualified leads, improves search rankings, and capitalizes on the "trust factor" of the influencer they work with.
- 2018 is predicted to be a big year for chatbots in hotels and are already changing the ways staff (such as the front desk, concierge, or housekeeping, for example) serve and interact with guests.
- Alice co-founder and president Alexander Shashou predicts the hotel industry is 5-10 years out from in-room voice technology (like Alexa) becoming the norm on every property.
- STR reports demand growth is steady in most US markets, outpacing supply.