Benefits of holding a career recruitment event for your hotel
Employee turnover is a common challenge in hospitality—more so than in any other industry. According to the Bureau of Labor Statistics, the separations rate (or rate of turnover) within leisure and hospitality companies was 6.2 percent in March of this year. Even mining and logging, the industry with the next highest separations rate of 5.6 percent, couldn’t come close to matching it.
But this likely isn’t news to you. As a hotel manager or recruiter, you deal with the fallout of employee turnover every day—from the financial costs (as much as 50 percent of the salary of an entry-level employee) to the damage separations and, subsequently, increased workloads can do to the morale of remaining workers.
If you’re like most professionals in your position, you’re probably searching for candidates to fill multiple essential roles at your hotel right this very moment. And while Hcareers is definitely among the best tools you can use to do so, we’d like to suggest you consider another to supplement your efforts: the career recruitment event. Let’s take a look at the benefits.
Career recruitment events attract large numbers of qualified applicants. Much like Hcareers draws the best hospitality professionals in the industry to your online job ads, a well-publicized career recruitment event, hosted in your ballroom or conference center, can bring numerous candidates right through your front doors. Additionally, because attending a career recruitment event takes effort, these job seekers are likely to be serious about their hospitality careers and the opportunities your hotel can offer.
Career recruitment events allow you to meet job seekers in person. An application or resume submitted online can only tell you so much about a candidate. While they may give you an overview of the job seeker’s employment history and the hard skills he or she claims to possess, these documents generally reveal very little about the applicant’s soft skills, personality or passion for hospitality.
A career recruitment event, on the other hand, offers you the opportunity to observe and assess potential hires in a face-to-face environment. This makes it easier to weed out those who only look good on paper—without the need for a formal interview—and may even help you avoid eliminating excellent candidates who shine in real life though their resumes are a little dull.
Career recruitment events reduce time to hire. According to a study by Glassdoor’s research team, the average length of the hiring process in the U.S. was 23 days in 2014. That was up from 13 days in 2010, so it’s safe to assume the figure may have increased even further since. And as you well know, every day your hotel is short staffed is another day in which productivity, team morale and guest experience may suffer.
Holding a career recruitment event allows for faster screening of applicants and a shorter time to hire. In fact, if you have HR associates and hiring managers on hand to chat with the job seekers who attend, you can use the event as a substitute for initial phone interviews—reducing the hiring process by an average of eight days as a result.