Quick Tips for Business Cards
Whether you have a resume, business card or both, the rule of thumb with design is less is more. You are what your business card projects. So show professionalism
“Look at that subtle off-white coloring. The tasteful thickness of it. Oh my God, it even has a watermark,” says Bateman, the main character in the novel and Hollywood film American Psycho.
There’s a poignant scene where a group of businessmen puff out their chests and compare business cards. They stare in envy and glare as each man presents a card more perfect than its predecessor. One is bone white with Silian Rail font. One is eggshell white with Romalian font. The trump card is pale nimbus white with raised font.
It’s perfectionism on the verge of obsession, but it clearly displays the status that business cards evoke.
Quick Tips for a Winning Business Card
- Make your name visible
- White space is good so don’t cram your card with too many words and images
- Promote what’s most important
- Follow a proper hierarchy of elements
- Font should be legible without a magnifying glass
- Project a clear message with a short, catchy slogan
- Give contact information including phone numbers and email addresses
- Include a job title that you wish to fulfill
- Color is costly, but it’s a good way too stand out from a stack of cards
- Stray from clipart and fancy borders
- Stick to horizontal, standardsized business cards so they fit in a wallet or card holder
Remember: A great business card only works if you give it to great contacts.
Start networking now!