3 Areas Where Restaurant Employment is Expected to Boom
By Angela Rose, Hcareers.com
Restaurants aren’t going anywhere. Sure, when times are tough Americans cut back on expenditures—but they still spend some of their income on conveniences like dining out. And while the ‘Great Recession’ of 2007-2009 was certainly not a party for professionals in the restaurant industry, the impact was fairly minimal when compared to job sectors like construction or manufacturing. In fact, according to CIT, a bank holding company, restaurant clientele, especially those of the quick serve variety, weathered the economic storm quite well.
Now the economy is improving. According to the National Restaurant Association, industry sales in 2012 were expected to reach a record high of $632 billion—an increase of 3.5 percent over the previous year. Overall restaurant employment was expected to reach 12.9 million, or 10 percent of the total workforce. And the Bureau of Labor Statistics predicts continued growth. The accommodation and food service job sector is projected to grow by 9 percent through 2020, adding 1 million new positions.
As new restaurants open, others return to pre-recession staff levels, and still others hire additional workers to meet increasing demand, jobs will be added throughout the industry. However, the following three areas will see a particular boom in employment.
1. The Bar
Baum + Whiteman, New York-based food and restaurant consultants, predict that 2013 will be the year of the bar. The artisan movement that has played a big part in the nation’s restaurant kitchens in years past will lead to an emphasis on cocktails handcrafted from fresh, locally grown fruits, vegetables and herbs as well as house-made syrups and bitters. Bartenders will source vodka, gin, rum, bourbon and other spirits from local distillers. For younger patrons and those who eschew alcohol, high end restaurants will create their own artisan sodas, again with fresh and local ingredients. These movements will lead to an increased demand for bartenders, prep chefs, cocktail consultants and beverage managers.
2. Fast-Casual Dining
Restaurants like Chipotle have revolutionized the quick serve segment of the restaurant industry with their fresh, creative menu items. Think interactive service, food made to order and the opportunity to sample new ethnic cuisines and bold custom flavors. The Baum + White consultants say the fast-casual approach will be applied to pizza, seafood, tacos, hot dogs, pasta, sushi and more in 2013. This should open the door for a lot of new restaurants to enter the market. Large, well established chains will also get into the act with spin off fast-casual establishments, like Red Robin’s Burger Works. As a result, more restaurant managers, line cooks, chefs, cashiers and service personnel will be hired.
3. Marketing and Public Relations
National Restaurant Consultants predicts a continued increase in the use of social marketing by restaurants, both small establishments and chains. Facebook and Twitter have become essential tools for building restaurant brands, sharing stories, connecting with consumers, and promoting customer loyalty. Smartphone and iPhone applications, along with websites and blogs, will increasingly be used to interact with patrons—sharing information on the menu, nutrition, and ingredient sourcing as well as special offers. Marketing managers, copywriters, web designers and PR consultants will all be needed.
Are you ready to make 2013 the year you get your first restaurant job or take the next step in your culinary career? If so, we encourage you to check the Hcareers.com website regularly. You’ll find the latest industry news and career advice alongside job postings from restaurants across the nation.
Read more restaurant career tips. Find more restaurant jobs by visiting the career center.
About the Author
Angela Rose researches and writes about job search strategy, career management, hiring trends and workplace issues for Hcareers.com.
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