3 Areas Where Hospitality Employment is Expected to Boom
By Angela Rose, Hcareers.com
It’s been a rough half-decade for most U.S. industries and the professionals working within them—but not so much so for hospitality. In 2000, there were more than 11,861,000 leisure and hospitality jobs in the nation. Despite 2007-2009’s ‘Great Recession,’ that number grew to more than 13,019,000 by 2010. There were 13,741,000 as of November 2012. And the Bureau of Labor Statistics predicts even further increases. Their most recent forecast calls for more than 14,362,000 hospitality positions in this country by 2020.
While hotel openings, dramatic remodels and growth associated with business-as-usual should lead to new hospitality jobs of all kinds, we predict the following three areas will see a particular boom in employment.
The U.S. hotel industry is doing quite well. According to Smith Travel Research, travel demand is up by all measurements. In 2012 hospitality saw growth in both hotel occupancy and average rate. This means revenues continue to improve. And as revenues improve, small and large hotels and chains should feel comfortable restoring and even increasing their marketing budgets.
Growth in traditional marketing approaches (like direct mail and print advertising) coupled with social media and digital advertising areas of emphasis (like hotel websites and search engine optimization) will lead hotels, resorts and casinos to seek out and employ more market research analysts, marketing managers, campaign directors, art directors, graphic designers, copywriters and SEO specialists.
Virtually every industry can benefit from a greater use of technology and automation—the hospitality industry included. Add to this consumers’ love of both self-service and instant-access and we expect to see hotels, resorts and casinos make additional use of the Internet, smartphone applications and in-facility kiosks to interact with their guests.
From customer relationship management software and online reservations capabilities to automated payment processing, room service orders, special housekeeping requests and email marketing, employers will need professionals who can build, maintain and operate the necessary systems. This should lead to a hiring boom within hospitality for programmers, systems administrators, network technicians and tech support personnel.
Even though the hospitality industry fared better than did many others, some hotels, resorts and casinos still had to resort to layoffs. Others tried to make do with fewer employees—postponing hiring as team members moved on. Now that the economy is improving, we believe these employers will feel more comfortable returning to pre-recession staff levels or increasing their teams. They may even promote experienced staff members as a result. Both actions will lead to an increased need for entry-level staff in virtually every department including hotel administration, the front desk, housekeeping, food service, maintenance and grounds keeping.
Whether you’re looking for your first hospitality job or the next step in your career, 2013 is shaping up to be an excellent year—and Hcareers.com will serve as a valuable resource on your journey. Visit us regularly for job search tips, the latest industry news, and open positions posted by large and small hotels, resorts and casinos across the nation.
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About the Author
Angela Rose researches and writes about job search strategy, career management, hiring trends and workplace issues for Hcareers.com
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• Why the Hospitality Industry Offers the Best Career Advancement of Any Industry