Kathy Broughton had worked in customer service most of her
life, but never as a hotel front desk clerk. She had experience as a barkeep,
server and retail sales clerk, but no specific training in an industry that
interested her. When the opportunity arose to apply for a job at a local hotel
chain, she was concerned her lack of specific experience would hinder her
chances of landing this hospitality job.
After taking some industry-related courses, she faxed her
resume in response to a newspaper ad, then was called for an interview and was
working three days later.
Her secret? "I stressed my customer service on my
resume, and they took my experience as a plus. I knew I had the personality and
qualifications to do the job."
Just starting out?
Being new to the hospitality industry isn't an automatic
"don't call us, we'll call you." There are ways of tailoring your
resume to get that all important interview, even if you're new to the business.
Your objective needs to be really clear, advises
chef-consultant Gary E. Miller. "If you don't have the resume to back it
up, you must say up front you really love the restaurant industry, you have
spent some time in the business, you have the interest and a willingness to
learn."
Quite often, he adds, applicants don't have relevant
experience, especially if they're applying for a starter job in the restaurant
industry. But he doesn't see this as an impediment to advancement.
"I'm a huge believer in attitude over aptitude.
Tremendous attitude has it over the person with a world of experience who
thinks he can change the world. I want someone who does what I ask and can do
it well."
Focus on your skills; quantify what you've done
Everyone, says recruiter Peter Shrive, a partner with
Cambridge Management Planning, has work experience. Summer jobs, assignments,
coop placements, part-time jobs, internships all count.
"Almost anyone has skills that can be marketable,"
he says.
He offers the example of a student who might have run an ice
cream stand. How would that person describe her job experience on a resume?
"What you did was purchase raw materials, planned inventories, dealt with
31,000 customers, grew sales by X%, generated Y% in profits, managed banking,
handled cash transactions, honed customer service skills, arranged for repairs,
located and hired staff, worked with the owners." Suddenly, that summer
job sounds very relevant to a position in the hospitality industry.
Shrive also advises job seekers to quantify previous
experience on their resumes. You weren't just a server working in a particular
restaurant. Include on your resume how many customers you served in a day, how
many bills you managed daily, how many receipts you gave without mistakes.
"Servers have to remember all the specials, have to be
able to tally the bill properly, have to be able to carry all those plates.
These are marketable skills," he says.
Mind the gaps
Gaps in your resume can be inevitable if you're switching
careers or have taken time away because of maternity leave, illness,
travelling, or periods of unemployment. To a prospective employer, though, gaps
can become red flags, so they should be handled carefully. If the gap was
legitimate, be honest. If you were unemployed, explain what you did with your
time and what types of jobs you applied for. Backpacking in Europe,
however, suggests irresponsibility. In this case, Shrive advises you talk about
the opportunities you took to study hospitality trends, comparing restaurants
or studying customer service in different countries.
Tips for beefing up your resume
- Start
with a strong "functional" resume.
- Lay
your cards on the table. Let the employer know if you lack specific
experience, but that doesn't mean you lack appropriate skills and an
enthusiasm for the hospitality industry.
- Make
up for your lack of experience with a knowledge of the industry, plus
specific knowledge of the establishment to which you're applying.
- Emphasize
your skills, not your places of employment.
- If
you've worked in one job for the past 10 years, don't assume this is the
only job for which you're suited. Job skills are transferable.
- Let's
say you want to move from a front desk job in a hotel to a different
hospitality sector. Talk on your resume about how you've honed your
customer service skills, developed your money management, learned computer
skills, increased international skills, enhanced your local knowledge.
- If
you've jumped around from job to job, be prepared to explain why.
Employment instability can be a red flag, especially in a high turnover
industry like hospitality.
- Instead
of listing your months of employment, use years and consider not listing
every job you've held unless it's relevant.
- Trying
to shift careers? Research your new industry and tailor your resume
accordingly.
If your number one skill is people handling, then look back
at your career and find the top examples of customer service experiences.