Welcome to the Bright Side® at La Quinta Inns & Suites.

Who is La Quinta?
We help brighten the day of our busy, practical, hardworking travelers and help them take care of their business or leisure travel needs. We provide the best hotel rooms, warmest hotel atmosphere and most courteous service in our market segment at every hotel, every night.

• Fastest growing limited-service hotels in the North America
• Operate and provide franchise services with over 65,000 rooms in over 700 properties
• Locations in 46 states plus Canada and Mexico under the names La Quinta Inns and La Quinta Inns & Suites
• Based out of Dallas, Texas, over 9,000 employees nationwide work on the Bright Side

Our Goal, it's easy
We want for every guest to wake up on the bright side while staying at our hotel. We offer clean and comfortable guest rooms with a dose of advertising humor to help our guest feel optimistic and happy no matter what the day holds. A great portion of this comes directly from our employees attitudes. And as if that wasn't enough, we offer our guest free Bright Side™ breakfast, free hi-speed Internet while they stay with us and comfy beds. Many of our properties include pools and well equipped work-out facilities.

What sets us apart?
Every team member plays a vital role in the success of our family and growth. We are not a conglomerate of hotels brands that make decision on panel of "experts". We make an effort to know all our employees and help them grow through our training program. While we may be one of the largest owner-operators of hotels in North America, we are a family first.

Our Philosophy
At La Quinta, we have a culture by which we are never satisfied. It doesn't matter how well we have done something in the past or how well we may do it today, our goal is to continually improve. Our operating philosophy is very simple:

• Take care of our employees
• Take care of our guests
• Keep the hotels spotlessly clean and well maintained

Everything we do at La Quinta truly revolves around our people, our product and our service.

Benefits
We work just as hard to create a work environment that's equally inviting and with many benefits:

• Medical insurance
• Dental insurance
• Life insurance
  
• Vision coverage
  
• Disability
  
• Paid vacation
  
• Discounted hotel stay at all of our locations
  
• Flex Spending account plans
  
• 401K
  

POSITION SUMMARY:

This position is responsible for assisting the Director of Loyalty Marketing in developing and evaluating plans to maximize revenue and growth potential from the loyalty program and to analyze data on revenue performance, customer behavior patterns, and market research to identify how and where revenue growth can be improved.

 

ESSENTIAL JOB FUNCTIONS:

 
* Assemble, manipulate, analyze and improve on research used to track patterns or trends within and across data sets. 
* Assist in developing strategies to acquire new members, increase productivity of existing members, reduce attrition and "win back" members who have left the program or are likely to attrite.
* Identify program enhancements and marketing opportunities to ensure program growth.
* Build models to project and evaluate revenues, costs, and profit/ROI from marketing campaigns.
* Develop financial projections for annual marketing plan for Loyalty division.
* Assist in defining and evaluating key strategic and tactical marketing issues in growing revenue while identifying opportunities and marketing strategies.
* Coordinate with Accounting Department on ways to analyze efficiencies of existing financial models, business rules and practices for loyalty/past guest program.
* Assist with other projects identified by senior management, including providing analytical support for revenue analysis, market research, accounting liability projections, etc.     

 

EDUCATION/EXPERIENCE:

MINIMUM EDUCATION:
* Bachelor's Degree in Finance, Economics, or Business.  MBA degree a plus.

MINIMUM EXPERIENCE:
* 8+ years work experience in marketing and/or consumer consulting, quantitative market research, financial analysis and applied statistics.

MINIMUM SKILL REQUIREMENTS:
* Must have very strong Microsoft Excel skills (including pivot tables, graphics, and database manipulation) and demonstrated experience in building, manipulating, and analyzing large data sets using either Microsoft Access or SAS.  Solid knowledge of Microsoft PowerPoint helpful.  Experience with Cognos and other front end tools desirable.
* Must have elevated understanding of advance statistical skills used in predictive modeling and database marketing.
* Ability to be intellectually curious, have strong self-initiative, work well with limited supervision and structure, be detail-oriented, have strong ability to focus.

 

PHYSICAL, MENTAL AND ENVIRONMENTAL DEMANDS:

 
* Working conditions of the position are a normal office situation.
* May work alone or closely with others.
* Work is completed sitting at a desk or table with intermittently standing and stooping.
* May be required to do light lifting or carrying.
* Capable of working in a fast paced environment and in stressful situations.
* Must respond to multiple task interruptions and still provide service to internal and external customers in a professional and courteous manner.
* May be required to walk and/or stand for long periods of time.
* Requires overnight travel 20% of the time
* Requires a well-groomed professional appearance.
* Must be flexible in hours/days.

Zita Perez
Housekeeping Supervisor - Plano West
4 years & 11/mo on the job

"It's nice working for a company that you can feel proud about.  The hotels are nice and I enjoy working with the people."

Olga Harrison
Front Desk Service Representative - Plano West
6 years on the job

"I really enjoy my job - it's never boring at La Quinta."

Thalia Escalante
Front Desk Service Representative - Plano West
6 months on the job

"At La Quinta, management really cares about you - personally and professionally."
"La Quinta does a great job of training its employees. It's part of the reason I look forward to going to work."

Jaime Nicks
General Manager - Valdosta, VA
2 years & 8 mo w/ La Quinta

"La Quinta does an astounding job at bridging the gap between corporate executives and property level employees - other La Quinta team members are a simple call or email away when needed."